The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The following arguments from the sides of both Namen and Roscoe are flawed for numerous reasons. Executives of both the companies have made several unwarranted assumptions leading to their vague beliefs.
Primarily, the dynamics of the cities of Winston and Salem suburb could be totally different. As it is evident from the argument, Winston has a large base of customers who like to buy both high end as well as affordable clothes making both Namen and Roscoe large and successful stores. Whereas Salem suburbs are actually just in the growing phase. The data given for Salem suburb is only for the last three years. The surge in the population and the median income could be because of some economic boom which could end at any given time period. Maybe, it was due to some new industrial establishment causing the economic boom to occur but all of it has settled now and there is a less probability of furthrer improvement. Basically, we shouldn't rely upon any vague data to predict the future.
Namen's executives argue that since the population as well as the median income has increased, the people would be willing to spend more on clothing. Namen produces high-end designer clothes which are not affordable for all. Namen cannot predict the mood as well the status and riches of the population. Also, it is a suburb which will make it more difficult for Namen to get new customers who are willing to pay more for clothing.
Roscoe's executives believe that suburbs are more family oriented which would lead to more profit for them. They have forgot the basic of business- it doesn't work on mere belief. Business works on data. We don't have any population data revieling if the suburb has more bachelors or families. We cant't rely upon vague beliefs and predict profitability.
Because the argument makes several unwarranted assumptions, it fails to make a convincing case that opening a new store in the Salem suburb could be profitable for Namen or Roscoe.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 6 2
No. of Sentences: 19 15
No. of Words: 338 350
No. of Characters: 1601 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.288 4.7
Average Word Length: 4.737 4.6
Word Length SD: 2.496 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.789 21.0
Sentence Length SD: 8.004 7.5
Use of Discourse Markers (%): 0.368 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.299 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 199, Rule ID: BOTH_AS_WELL_AS[1]
Message: Probable usage error. Use 'and' after 'both'.
Suggestion: and
...customers who like to buy both high end as well as affordable clothes making both Namen an...
^^^^^^^^^^
Line 2, column 287, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Whereas” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...and Roscoe large and successful stores. Whereas Salem suburbs are actually just in the ...
^^^^^^^
Line 2, column 737, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
... of furthrer improvement. Basically, we shouldnt rely upon any vague data to predict the...
^^^^^^^^
Line 4, column 118, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'forgotten'.
Suggestion: forgotten
...lead to more profit for them. They have forgot the basic of business- it doesnt work o...
^^^^^^
Line 4, column 151, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...y have forgot the basic of business- it doesnt work on mere belief. Business works on ...
^^^^^^
Line 4, column 206, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...mere belief. Business works on data. We dont have any population data revieling if t...
^^^^
Transition Words or Phrases used:
actually, also, but, if, may, so, well, whereas, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1634.0 2260.96107784 72% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 4.89221556886 5.12650576532 95% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.56660006753 2.78398813304 92% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.517964071856 0.468620217663 111% => OK
syllable_count: 528.3 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.6616085668 57.8364921388 77% => OK
Chars per sentence: 86.0 119.503703932 72% => OK
Words per sentence: 17.5789473684 23.324526521 75% => OK
Discourse Markers: 3.10526315789 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268604878531 0.218282227539 123% => OK
Sentence topic coherence: 0.0798531995758 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0876444595593 0.0701772020484 125% => OK
Paragraph topic coherence: 0.152158160745 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0493198469507 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.79 12.5979740519 86% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.