The following appeared in a memorandum from the manager of WWAC radio station."To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth i

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The following appeared in a memorandum from the manager of WWAC radio station.

"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

In this argument, the author comes to the conclusion that WWAC radio station should change their initial format which is no long popular to a news and talk format so as to increase the listener numbers. Although it might seem reasonable at first glance, it is in fact ill-convinced in several aspects. The reasons are stated as follow.

To begin with, the author assumes that to ameliorate the decline in listener numbers which resulted mainly from people just retired, the WWAC radio station should be favored by their taste. Although it is entirely possible, the author offers no adequate evidence to substantiate this crucial assumption. It is very likely that the people who moving to this area after retirement do not listen the radio. If WWAC radio station change their format to what they think would attract the people who just retired, they will finally failed because they don't even listen the radio. The author's reasoning is definitely flawed unless the author can provide more survey or information about whether these people would like to listen to the radio or whether they would please to try.

In addition, the author asserts that the sales of recorded music declined due to the limited interest in music. Nevertheless, there is no guarantee that it is necessary the case, and the author does not supply any evidence to confirm this this assumption. It is quite possible that they use the ipod or mp3 to listen to music. The declined sales of recorded music does not mean people in this area do not love music, actually they just change their way to enjoy music. Without accounting for and ruling out these and other possible alternative explanations, the author cannot bolster the recommendation.

Finally, even if the evidences turn out to support the assumptions above, the author just simply claims that if WWAC radio station's format changes to a news and talk, this form would be gradually popular in their area. Without any conclusive scientific evidence is provided to affirm this assumption. It is reasonable to doubt that what the author assumes will not happen in reality.
It is possible that the new technology product like ipad, youtube, mp3 replaced the radio which is the traditional way that people listened to music. So, to reach the cited conclusion, the author must explain either why none of other alternatives is available or why none of them is able to sustain.

To sum up, the author's argument mentioned above is not based on valid evidence or sound reasoning, neither of which is dispensable for a consummate argument. In order to draw a better conclusion, the author should reason more convincingly and take every consideration into account.

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Sentence: It is very likely that the people who moving to this area after retirement do not listen the radio.
Description: A WH-pronoun, nominative is not usually followed by a verb, present participle or gerund
Suggestion: Refer to who and moving

Sentence: Nevertheless, there is no guarantee that it is necessary the case, and the author does not supply any evidence to confirm this this assumption.
Description: The tag an adjective is not usually followed by the
Suggestion: Refer to necessary and the
Description: A determiner/pronoun, singular is not usually followed by a determiner/pronoun, singular
Suggestion: Refer to this and this

argument 1 -- OK

argument 2 -- OK

argument 3 -- the arguments are similar to argument 2:
'It is possible that the new technology product like ipad, youtube, mp3 replaced the radio which is the traditional way that people listened to music. So, to reach the cited conclusion, the author must explain either why none of other alternatives is available or why none of them is able to sustain.'

Attribute Value Ideal
Score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 450 350
No. of Characters: 2191 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 4.869 4.6
Word Length SD: 2.527 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.5 21.0
Sentence Length SD: 8.286 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5