The memorandum provided by the business manager of a television station states that to avoid losing any further advertising revenues and decreasing viewer complaints, more air time needs to be alloted for local news and weather report during the late-night news program. This statement is backed up by the facts that the station received a lot of complaints regarding lack of coverage of weather and local news and local businesses that used to advertise during late-night news programs have canceled their advertising contracts. However, to properly evaluate this argument, the evidence provided is insufficient for the following reasons.
To begin, the argument infers that the complaints received regarding lack of station's coverage of weather and local news is specifically due to the fact that late-night program has devoted increased time for national news. This statement also assumes that people tuning into the channel always do so for the local news and weather reports.This increase in complaints may be due to the fact that when viewership is at its peak during the weekday's and weekends, there is not enough local news or weather reports. These peak hours vary between weekday's and weekends - an average joe might tune into the channel specifically at evening from 6:00 - 8:00 PM or morning before going to work at 6:00 - 7:00 AM and in the weekends it could anytime from midday to night. Also, weather reports may not be useful to an average person throughout the day, they might require weather report before heading to work or school in the morning to check if an umbrella might be needed. Hence, to properly evaluate the business manager's statement about the complaints received,details such as peak viewership times, viewer requirements, complaint time logs etc have to be provided.
Secondly, the argument states that local businesses that used to advertise have cancelled their contract and points the reason to the lack of local news and weather report. Although, the advertisement cancellation could be a cause of the local businesses finding other forms of advertisement to be more in tune with their customers and as stated, they might have simply cancelled their contracts because they have done a market survey and found out that their customer's prime time or television viewing times are not primarily late-night. Local businesses may have also switched their contracts with any other channels in pursuit of better rates thus could be an indication of requirement of revision of advertising fees. Hence, to properly evalute this statement of the argument, details such advertising rates, advertisers requirements and necessities, studies regarding channel tuners prime times etc. may have to gathered.
To sum, the argument stating that late-night news program alloting more time to national news is the main reason for lose in advertising revenues and complaints requiring more local news and weather reports is done without enough evidence. Therefore, to properly evaluate this argument, further evidence as mentioned above is required.
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e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 11 2
No. of Sentences: 14 15
No. of Words: 490 350
No. of Characters: 2538 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.705 4.7
Average Word Length: 5.18 4.6
Word Length SD: 2.713 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 160 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35 21.0
Sentence Length SD: 12.294 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.402 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 340, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
... for the local news and weather reports.This increase in complaints may be due to th...
^^^^
Line 3, column 1007, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ence, to properly evaluate the business managers statement about the complaints received...
^^^^^^^^
Line 3, column 1055, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , details
... statement about the complaints received,details such as peak viewership times, viewer r...
^^^^^^^^
Transition Words or Phrases used:
also, hence, however, if, may, regarding, second, secondly, so, therefore, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2594.0 2260.96107784 115% => OK
No of words: 484.0 441.139720559 110% => OK
Chars per words: 5.35950413223 5.12650576532 105% => OK
Fourth root words length: 4.69041575982 4.56307096286 103% => OK
Word Length SD: 2.79783452174 2.78398813304 100% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.45041322314 0.468620217663 96% => OK
syllable_count: 795.6 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.7045082395 57.8364921388 141% => OK
Chars per sentence: 172.933333333 119.503703932 145% => OK
Words per sentence: 32.2666666667 23.324526521 138% => OK
Discourse Markers: 5.86666666667 5.70786347227 103% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.381877414293 0.218282227539 175% => OK
Sentence topic coherence: 0.148255036587 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.13556775775 0.0701772020484 193% => OK
Paragraph topic coherence: 0.281863703782 0.128457276422 219% => OK
Paragraph topic coherence SD: 0.101085932714 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 20.0 14.3799401198 139% => OK
flesch_reading_ease: 39.0 48.3550499002 81% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 14.4 12.5979740519 114% => OK
dale_chall_readability_score: 8.78 8.32208582834 106% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.