The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The above argument correlates decreased weather and local news time to decreased viewerships and revenues. However, the argument overlooks many other possible factors as well as providing insufficient examples to arrive to such a conclusion.
The above argument does not mention that viewers' complain regarding local and weather coverage is due to the shortage of coverage time. A viewer can complain about many diverse things, perhaps the quality of the news has detoriated, or quit simply they could be complaining because ther favorite news anchor is not covering anymore. The fact is the television station should scrutinize the complains diligently and act accordingly rather than coming to their own foreborn conclusion, as it could even be the case that the only reason they are still watching the station is due to their national news coverage.
A business can cancel advertising contract due to a plethora of issues. The statement above should mention the issue which lead them to come to their conclusion. Perhaps the economy is bad and the local businesses cannot afford the luxury of television advertisements, maybe the businesses are planning to shift elsewhere due to decreased population of that particular place, maybe people do not bother to turn on television anymore thanks to the advant of internet or perhaps the quality of television coverage has detoriated or they voiced an unpopular opinion leading to the people shunning the television station. The point is the possibilities are endless. Again the manager has to analyse the specific reason or the television station would not be able to solve there conundrum.
The argument above mentions patches of problems and jumps to a very specific conclusion that may not neccessarily be the correct one. The statement above should contain specific examples while also providing particular reasons for which the manager drew to the conclusion.
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| 2020-01-27 | jason123 | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 303 350
No. of Characters: 1589 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 5.244 4.6
Word Length SD: 2.76 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.25 21.0
Sentence Length SD: 16.789 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.054 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
accordingly, also, however, if, look, may, regarding, so, still, well, while, as to, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1625.0 2260.96107784 72% => OK
No of words: 303.0 441.139720559 69% => More content wanted.
Chars per words: 5.36303630363 5.12650576532 105% => OK
Fourth root words length: 4.17215713816 4.56307096286 91% => OK
Word Length SD: 2.82496298442 2.78398813304 101% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.528052805281 0.468620217663 113% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 106.168759791 57.8364921388 184% => OK
Chars per sentence: 135.416666667 119.503703932 113% => OK
Words per sentence: 25.25 23.324526521 108% => OK
Discourse Markers: 7.91666666667 5.70786347227 139% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180537716016 0.218282227539 83% => OK
Sentence topic coherence: 0.0605408566402 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0622280122449 0.0701772020484 89% => OK
Paragraph topic coherence: 0.10312905653 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0574567534162 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 8.84 8.32208582834 106% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.