Several questions need to be answered before making a decision about increasing the budget amount for advertising.
First of all, the reasons of reductions in the number of people who watch Super-Screen produced movies are not known. It is possible that the reason for this is not the quality of the movie. It is likely that the price of it is too expensive for local people and they cannot afford watching those movies. Also, the location of the cinema may not be convinient for local people, it is possible that it is located too far from the downtown. May be local people are just not interested in attending the movies regardess of its quality. Therefore, the reasons of decrease in the number of people who attends the movies need to be determined.
Secondly, it should be checked if those movies are available in the Internet. It may be possible that local people can easily access them over the internet and there is no need to attend any kind of cinema. They would not need to go anywhere and would need to pay anything, if they can just easily watch them sitting at home in the Internet.
Thirdly, what is the exact reduction in the number of people who attends the movies? What does "fewer" accounts to? There should be accurate statistics. For instance, if number of people who attends movies reduced from 20 people to 15 people, it would not make sense to increase the budget for advertising. However, if it reduced from 100 to 50, it would be reasonable to take some measures.
Fourthly, what are the types of advertisements that are going to be used? For example, if local TV channels are going to be used for advertising, it is probable that insignificant number of people watch TV in that area. Also, if it is going to be advertized in the internet, not many people may not have access to the internet to see that information. Therefore, proper type of advertisement needs to be chosen and it should be analyzed in terms its popularity among people.
Overall, above mentioned questions and arguments need to be taken into consideration before increasing the budget for advertising.
- he following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 50
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 366 350
No. of Characters: 1687 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.374 4.7
Average Word Length: 4.609 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.3 21.0
Sentence Length SD: 6.27 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 283, Rule ID: AFFORD_VBG[1]
Message: This verb is used with infinitive: 'to watch'.
Suggestion: to watch
...for local people and they cannot afford watching those movies. Also, the location of the...
^^^^^^^^
Line 3, column 620, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er of people who attends the movies need to be determined. Secondly, it shoul...
^^
Line 5, column 218, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...to attend any kind of cinema. They would not need to go anywhere and would need t...
^^
Line 9, column 65, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ypes of advertisements that are going to be used? For example, if local TV channe...
^^
Transition Words or Phrases used:
also, first, however, if, may, second, secondly, so, therefore, third, thirdly, for example, for instance, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1759.0 2260.96107784 78% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 4.80601092896 5.12650576532 94% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.75768615513 2.78398813304 99% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.437158469945 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 556.2 705.55239521 79% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.2739833302 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 87.95 119.503703932 74% => OK
Words per sentence: 18.3 23.324526521 78% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148306302555 0.218282227539 68% => OK
Sentence topic coherence: 0.0549843567514 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0534665147576 0.0701772020484 76% => OK
Paragraph topic coherence: 0.0737153227224 0.128457276422 57% => OK
Paragraph topic coherence SD: 0.0701516907108 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.72 8.32208582834 93% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.