“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of l

Author of this memorandum offers to restore time devoted at late-night show to weather and local news to its former level. According to author’s arguments decision to have more national news displeased the audience and decreased advertising revenue. While the correlation stated are logical and probable, in order to accept manager’s proposal it would require more information and though.
First, author states that most of the complaint from viewers were about station’s coverage of weather and local news. While complaints from customers are not a good indicator, we do not have any information about amount of those complaints. How many complaints were in previous period of time and what were they about? In order to increase the weight of this argument, author could provide year-to-year comparison of the data. Otherwise, it is quite possible that in fact, majority of the audience were happy with increased national news coverage and only a small part of the audience did not like the change.
Author also implies that local businesses canceled their advertising contracts because channel devoted less time to local news and weather. It is quite possible, but author provides no confirmation that it is really so. Local business can cancel their contracts for variety of other reasons. It could be price change, decreased business’s advertising budget or any other reason.
At the end author states that restoring the time devoted to weather and local news will lead to audience growth and increased advertising revenues, which not necessarily true. In order to support this statement it would be beneficial to have any survey’s results or some data that confirm, that this is actually, what the audience is looking for.
Although, authors proposal may be a right decision, author’s argument does not provide a full analysis of current situation and more information is required in order to warrant any action.

Votes
Average: 7 (1 vote)
Essay Categories
Essays by the user:

Grammar and spelling errors:
Line 2, column 283, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...s. How many complaints were in previous period of time and what were they about? In order to i...
^^^^^^^^^^^^^^
Line 4, column 352, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ally, what the audience is looking for. Although, authors proposal may be a righ...
^^^

Transition Words or Phrases used:
actually, also, but, first, look, may, really, so, while, in fact

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 15.0 16.3942115768 91% => OK

Performance on vocabulary words:
No of characters: 1647.0 2260.96107784 73% => OK
No of words: 307.0 441.139720559 70% => More content wanted.
Chars per words: 5.36482084691 5.12650576532 105% => OK
Fourth root words length: 4.18585898806 4.56307096286 92% => OK
Word Length SD: 2.89000904453 2.78398813304 104% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.543973941368 0.468620217663 116% => OK
syllable_count: 516.6 705.55239521 73% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 2.0 0.471057884232 425% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.3645669857 57.8364921388 66% => OK
Chars per sentence: 109.8 119.503703932 92% => OK
Words per sentence: 20.4666666667 23.324526521 88% => OK
Discourse Markers: 4.33333333333 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.346344688204 0.218282227539 159% => OK
Sentence topic coherence: 0.121083763402 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.102253512471 0.0701772020484 146% => OK
Paragraph topic coherence: 0.188421243316 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.103383341153 0.0628817314937 164% => OK

Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 9.1 8.32208582834 109% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.