"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
he business manager states that their late night news program has increased time to national news and less to weather and local news which is causing them to lose advertising revenues. Also, they are receiving complaints about weather and local news. But the manager fails to state the amount of revenues they are receiving now and what kinds of complaints are being received to support the argument about restoring time devoted to weather and local news.
The argument says that local businesses canceled their contracts with the television station. But the manager fails to show any evidence of correlation between the canceled contracts and the decreased time in weather and local news. Local businesses may have other reasons. For instance, there might be another television station which is offering them advertisement contracts for much cheaper price, which is causing the station to lose their clients. May be the current economic condition is not very favorable for the local businesses which made them to cancel the contracts.
The manager says that most of the complaints are concerning weather and local news. But he did not mention the nature of the complaints. May be the viewers are complaining about the quality of local news. The reason behind complaints concerning weather could be the inaccuracies in weather forecast, which is ruining their daily life.
The manager talks about attracting more viewers by restoring the time devoted to local news and weather to its former level. However, we need more data to reach to this conclusion. The manager assumes without any evidence that the viewership will increase with the measure he proposed. To decide this we have perform an extensive study which will verify the conclusion. Also, the argument says that we need to restore to previous conditions to avoid losing advertisement revenues, while there is no evidence that the station is actually losing revenues. May be nationally recognized companies are attracted to the prospect of advertising to that particular station because of the increased time to national news, which can attract a larger audience.
So to conclude, while the business manager assumes that it might be beneficial to restore to time devoted to weather and local news, he fails to provide any supporting information which weakens his argument.
| Post date | Users | Rates | Link to Content |
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| 2023-08-31 | tomlee0205 | 78 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 375 350
No. of Characters: 1924 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 5.131 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.737 21.0
Sentence Length SD: 8.825 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.186 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
he business manager states that their late...
^^
Line 5, column 458, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
... the station to lose their clients. May be the current economic condition is not v...
^^
Line 9, column 46, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...anager says that most of the complaints are concerning weather and local news. But he did not ...
^^^^^^^^^^^^^^
Line 9, column 142, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...ntion the nature of the complaints. May be the viewers are complaining about the q...
^^
Line 13, column 310, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'performed'.
Suggestion: performed
...ure he proposed. To decide this we have perform an extensive study which will verify th...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, however, if, may, so, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1977.0 2260.96107784 87% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 5.272 5.12650576532 103% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.6471499139 2.78398813304 95% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.44 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.7178104566 57.8364921388 95% => OK
Chars per sentence: 104.052631579 119.503703932 87% => OK
Words per sentence: 19.7368421053 23.324526521 85% => OK
Discourse Markers: 3.26315789474 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.325774415496 0.218282227539 149% => OK
Sentence topic coherence: 0.122373363591 0.0743258471296 165% => OK
Sentence topic coherence SD: 0.113033880826 0.0701772020484 161% => OK
Paragraph topic coherence: 0.212567599832 0.128457276422 165% => OK
Paragraph topic coherence SD: 0.107402502503 0.0628817314937 171% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.