The passage casts doubt on certification of wood companies in American market whereas the lecture deals with the reasonings how widely the concept of certification helps in conservation and recycling of wood. According to the lecture, it is said that Americans will seek ecocertification of wood issued by international organisations for three reasons.
First, nowadays Americans don't treat all advertisements the same. They can distinguish the advertisement claims. They find it more trustworthy as they are aware of international consumer agencies and independent organisations which certify the wood companies. Therefore, the doubt of people not believing in advertisements on certification is ruled out.
Second, not only Americans, everyone is conscious about the price. But it does not mean they will not use the product if it has high price. When two competitive products have high price difference then preference will obviously shift to the economical product. However, if there is price difference of five percent or less, then they will surely make a choice on certified wood. Because they know the value of conserving and recycling the product.Furthermore, it is clarified that Americans prefer certified wood rather than uncertified wood.
Third, American companies must do research on the foreign wood companies. This is not for expanding trade to foreign countries but to understand the fact that if American companies don't take care of certification than the competent foreign companies will flourish in the American market. This can cause great loss to American wood companies. Thus, the doubt regarding competitors has been clarified.
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Grammar and spelling errors:
Line 3, column 27, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e reasons. First, nowadays Americans dont treat all advertisements the same. They...
^^^^
Line 5, column 141, Rule ID: SENTENCE_FRAGMENT[1]
Message: “When” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t use the product if it has high price. When two competitive products have high pric...
^^^^
Line 5, column 448, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Furthermore
...of conserving and recycling the product.Furthermore, it is clarified that Americans prefer ...
^^^^^^^^^^^
Line 7, column 182, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...and the fact that if American companies dont take care of certification than the com...
^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, regarding, second, so, then, therefore, third, thus, whereas
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 5.0 12.0772626932 41% => More relative clauses wanted.
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1412.0 1373.03311258 103% => OK
No of words: 252.0 270.72406181 93% => More content wanted.
Chars per words: 5.60317460317 5.08290768461 110% => OK
Fourth root words length: 3.98428260373 4.04702891845 98% => OK
Word Length SD: 3.28321160726 2.5805825403 127% => OK
Unique words: 146.0 145.348785872 100% => OK
Unique words percentage: 0.579365079365 0.540411800872 107% => OK
syllable_count: 434.7 419.366225166 104% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 3.0 8.23620309051 36% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 53.3903861508 49.2860985944 108% => OK
Chars per sentence: 94.1333333333 110.228320801 85% => OK
Words per sentence: 16.8 21.698381199 77% => OK
Discourse Markers: 6.53333333333 7.06452816374 92% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.500071116512 0.272083759551 184% => OK
Sentence topic coherence: 0.156443903404 0.0996497079465 157% => OK
Sentence topic coherence SD: 0.0921070456433 0.0662205650399 139% => OK
Paragraph topic coherence: 0.288552707391 0.162205337803 178% => OK
Paragraph topic coherence SD: 0.0537073590002 0.0443174109184 121% => OK
Essay readability:
automated_readability_index: 13.3 13.3589403974 100% => OK
flesch_reading_ease: 46.78 53.8541721854 87% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.7 11.0289183223 97% => OK
coleman_liau_index: 14.9 12.2367328918 122% => OK
dale_chall_readability_score: 8.25 8.42419426049 98% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.