Perhaps, few subjects in the world are as controversial as the contribution of advertisements. The discussion has centered on whether advertisers have exaggerated about the realistic of any products or not. To the best of my knowledge, while it can not be generalized to all cases, I tend to agree on such an assumption based on the following concerns.
The first point to mention is that due to acquiring higher level of profit margin, advertising producers has focused on those attributes which are appealing to most people. Meanwhile, they have concealed some, if not all, parts of their product's aftermaths. In this regard, they can absorb consumer's eyes to enhance theirs sales. A slimming-drug advertisement, as an example, has intentionally played down the amount of time for using it. In addition, there is a little room for doubt that the hazardous consequences of consuming this commodity will not notice. By applying this strategy, the annual sales of this company boost.
Moreover, providing an exaggerated account has paved the way for advertisers to increase the amount of their unplanned consumers. In fact, there has been wide range of advertisements' infrastructure such as billboards, flags and banners which allow the producers to instigate those people who purchase impulsively. Since they voraciously tend to buy some dispensable items, they might not have broad horizon about the quality of commodity which advertisements introduce. Consequently, an exaggeration account easily can mislead them.
On the other hand, there are some occasions that advertising can benefit people by boosting their level of knowledge about a specific topic. To illustrate this concept, non-profit advertisements such as anti-drug, anti-smoking as well as some campaign about being watchful about natural resource not only can inform most people but also, it is beneficial as they are regarded as most viewed TV program. Therefore, it is immature to say advertising cause misleading in all cases.
From what have been discussed, the advertisers try to create a perfect image for their production. As it was mentioned, not only boosting their profits, but also absorbing more impulsive consumers has made them to adopt this approach. However, some of them compassionately provide accurate information through their campaign.
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Discourse Markers used:
['also', 'but', 'consequently', 'first', 'however', 'if', 'moreover', 'so', 'therefore', 'well', 'while', 'in addition', 'in fact', 'such as', 'as well as', 'in all cases', 'on the other hand']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.216216216216 0.261695866417 83% => OK
Verbs: 0.162162162162 0.158904122519 102% => OK
Adjectives: 0.0859950859951 0.0723426182421 119% => OK
Adverbs: 0.0638820638821 0.0435111971325 147% => OK
Pronouns: 0.0515970515971 0.0277247811725 186% => OK
Prepositions: 0.125307125307 0.128828473217 97% => OK
Participles: 0.0614250614251 0.0370669169778 166% => OK
Conjunctions: 3.16467541418 2.5805825403 123% => OK
Infinitives: 0.034398034398 0.0208969081088 165% => OK
Particles: 0.002457002457 0.00154638098197 159% => OK
Determiners: 0.100737100737 0.128158765124 79% => OK
Modal_auxiliary: 0.017199017199 0.0158828679856 108% => OK
WH_determiners: 0.012285012285 0.0114777025283 107% => OK
Vocabulary words and sentences:
No of characters: 2335.0 1645.83664459 142% => OK
No of words: 362.0 271.125827815 134% => OK
Chars per words: 6.45027624309 6.08160592843 106% => OK
Fourth root words length: 4.36191444098 4.04852973271 108% => OK
words length more than 5 chars: 0.375690607735 0.374372842146 100% => OK
words length more than 6 chars: 0.314917127072 0.287516216867 110% => OK
words length more than 7 chars: 0.259668508287 0.187439937562 139% => OK
words length more than 8 chars: 0.198895027624 0.113142543107 176% => OK
Word Length SD: 3.16467541418 2.5805825403 123% => OK
Unique words: 214.0 145.348785872 147% => OK
Unique words percentage: 0.591160220994 0.539623497131 110% => OK
Word variations: 68.9369114459 53.8517498576 128% => OK
How many sentences: 19.0 13.0529801325 146% => OK
Sentence length: 19.0526315789 21.7502111507 88% => OK
Sentence length SD: 47.6829905734 49.3711431718 97% => OK
Chars per sentence: 122.894736842 132.220823453 93% => OK
Words per sentence: 19.0526315789 21.7502111507 88% => OK
Discourse Markers: 0.894736842105 0.878197800319 102% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 3.39072847682 0% => OK
Readability: 50.5443442861 50.5018328374 100% => OK
Elegance: 1.45132743363 1.90840788429 76% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.428418091167 0.549887131256 78% => OK
Sentence sentence coherence: 0.0705473163281 0.142949733639 49% => Sentence sentence coherence is low.
Sentence sentence coherence SD: 0.0475195660395 0.0787303798458 60% => OK
Sentence paragraph coherence: 0.486046796729 0.631733273073 77% => OK
Sentence paragraph coherence SD: 0.132652540802 0.139662658121 95% => OK
Sentence topic coherence: 0.149991503498 0.266732575781 56% => OK
Sentence topic coherence SD: 0.0758844717382 0.103435571967 73% => OK
Paragraph paragraph coherence: 0.280448477855 0.414875509568 68% => OK
Paragraph paragraph coherence SD: 0.0872092598805 0.0530846634433 164% => OK
Paragraph topic coherence: 0.274489634743 0.40443939384 68% => OK
Paragraph topic coherence SD: 0.0855321340097 0.0528353158467 162% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 4.33554083885 277% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.26048565121 70% => OK
Positive topic words: 7.0 3.49668874172 200% => OK
Negative topic words: 1.0 3.62251655629 28% => More negative topic words wanted.
Neutral topic words: 0.0 3.1766004415 0% => More neutral topic words wanted.
Total topic words: 8.0 10.2958057395 78% => OK
What are sentences with positive/Negative/neutral sentiment?
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Less content wanted. Write the essay in 30 minutes.
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.