TPO-19
Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing." The advertisers hire people, buzzers, who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as "new and improved." But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
The buzzer refutes all claims presented in the reading passage about the disadvantages of using buzzing for a product. Buzzers are people who promote a product by getting paid by the advertisement company. The reading suggests that buzzers don't tell truth, people may trust whatever a buzzer says and they can destroy honesty from the civilization. However, the buzzer provides a counter-argument for each of these assertions and proves that it's a dignified profession.
First of all, the buzzer disproves the fact that they never tell honest or truthful opinions about the product as they get paid for it. He argues that a buzzer will always try that product and if they really think the product is good, the advertisement company chooses them. On top of that, the buzzer should have excellent phoning skills. Also, customers can trust a buzzer more than an acting model in the commercials. Thus, the student buzzer contradicts the idea in the reading.
Second, the reading points out that customers will trust buzzer's words and maybe less suspicious about the product. The speaker rejects this point by contending that when they talk with customers, they ask a lot of questions regarding the product. For instance, the price, how long the buzzer used that product etc.. If they can't answer these questions of the buyer, they won't buy the product. Thereby, the student precisely challenges the claim in the passage.
Finally, the speaker wraps up his argument by stating that buzzing does not lead to social segregation. Indeed, if a company does not make a huge profit, they can not recruit buzzers to promote their products. Thus, when people buy products based on a buzzer’s personal opinion, they will love it too, which in turn, will spread honesty among people. All these facts rebut the claim made in the reading that buzzing will spread hate and distrust among society members.
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Attribute Value Ideal
Final score: 22 in 30
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 12
No. of Words: 293 250
No. of Characters: 1483 1200
No. of Different Words: 153 150
Fourth Root of Number of Words: 4.137 4.2
Average Word Length: 5.061 4.6
Word Length SD: 2.62 2.4
No. of Words greater than 5 chars: 118 80
No. of Words greater than 6 chars: 85 60
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.235 21.0
Sentence Length SD: 5.515 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.53 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 4 4