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- Talk about an important experience that you recently had Describe what happened and explain why it was important to you 87
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In the lecture, the professor talks about target marketing which is the strategy of advertising to smaller, very specific audience. In the example, a cellphone advertisement targeting young people is shown during a pop music program. The ad will focus on how fun the phone is to use, and it is colorful. It will also show kids having a good time with friends when using the phone. But the company will show a different ad for the same phone during a business program to target business people. This version will emphasize how efficient the phone is, and how it can handle all business easily, maybe even save money.