TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 5 (1 vote)
This speaking topic by users
Post dates Users rates Contents
2019-11-04 Seema Modak 66.00 Check this speaking
2018-04-23 Taniazehra 83.00 Check this speaking
2019-10-20 kap 63.00 Check this speaking
2017-01-30 mgrajapt 66.00 Check this speaking
2017-05-29 aceit 66.00 Check this speaking
Speaking category
Speakings by user Lee Shyu :

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 410.0 592.248995984 69% => Need more words or more difficult words.
No of words: 98.0 155.574297189 63% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.18367346939 3.80514564318 110% => OK
Fourth root words length: 3.14634628365 3.525876923 89% => OK
Word Length SD: 2.08173269067 1.79077849142 116% => OK
Unique words: 64.0 93.7148594378 68% => More unique words wanted.
Unique words percentage: 0.65306122449 0.604071249207 108% => OK
Syllable count: 118.8 185.844578313 64% => The syllable count is low.
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK

Performance on coherence:
Topic speech coherence ratio: 0.116909174784 0.0650381309087 180% => OK

Acoustic performance on paragraphs:
How many acoustic paragraphs: 17.0 4.35341365462 390% => Need less acoustic paragraphs.
Average paragraph length: 5.88235294118 68.503853103 9% => The average paragraph length is low.
STD paragraph length: 5.12068875125 21.3332995233 24% => OK
Average paragraph duration: 3.10117647059 25.9943957902 12% => The speaking content is not well organized.
STD paragraph duration: 2.57582855283 7.84667146824 33% => OK

Acoustic performance on sentences:
How many acoustic sentences: 41.0 42.0642570281 97% => OK
Average acoustic sentence length: 2.39024390244 4.02192344571 59% => OK
STD acoustic sentence length: 1.75134859229 3.1217529195 56% => OK
Average acoustic sentences duration: 1.0812195122 1.45093177766 75% => OK
STD acoustic sentences duration: 0.566250806803 0.99851816184 57% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 32.0 39.0421686747 82% => OK
Total acoustic silence duration: 6.39 7.12997991968 90% => OK
Average acoustic silence duration: 0.1996875 0.185688545393 108% => OK
STD acoustic silence duration: 0.124435836252 0.155154303396 80% => OK

Acoustic performance on acoustic words:
Total word duration: 37.45 47.1480722892 79% => Need to talk more.
Average word duration: 0.382142857143 0.305395592593 125% => OK
STD word duration: 0.198336191599 0.189427763521 105% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 11.0 7.94979919679 138% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 8.49 6.2937751004 135% => Somehow the hesitation is serious.
Total acoustic noise duration: 7.38 3.39508032129 217% => It may have issues on recording quality or have issues on silences or disfluencies.

Acoustic rates:
Total speech duration: 52.72 59.7592369478 88% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.878666666667 0.995987282463 88% => Some seconds left. Need to talk more.
Rate of silence: 0.606980273141 0.656000678711 93% => OK
Rate of speech: 1.85887708649 2.60215298798 71% => Need to bring more content.
Rate of speech by unique words: 1.21396054628 1.56821927147 77% => More unique words wanted.
Rate of word duration by unique words: 1.70894526035 1.99336655568 86% => Need more unique words.
Average articulation rates: 0.582354326531 0.317803793328 183% => OK

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Rates: 50.0 out of 100
Scores by speech e-grader: 15.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.