TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 7.6 (1 vote)
This speaking topic by users
Post dates Users rates Contents
2018-08-03 toeflbeginner 66.00 Check this speaking
2019-10-31 Lee Shyu 50.00 Check this speaking
2019-09-16 bishoy 66.00 Check this speaking
2016-10-13 nasimn 43.33 Check this speaking
2017-02-09 mgrajapt 80.00 Check this speaking
Speaking category
Speakings by user Lee Shyu :

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 565.0 592.248995984 95% => OK
No of words: 135.0 155.574297189 87% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.18518518519 3.80514564318 110% => OK
Fourth root words length: 3.4086580994 3.525876923 97% => OK
Word Length SD: 2.24824272179 1.79077849142 126% => OK
Unique words: 86.0 93.7148594378 92% => More unique words wanted.
Unique words percentage: 0.637037037037 0.604071249207 105% => OK
Syllable count: 187.2 185.844578313 101% => OK
Avg_syllables_per_word: 1.4 1.19417670683 117% => OK

Performance on coherence:
Topic speech coherence ratio: 0.185767427495 0.0650381309087 286% => Good job. The more, the better.

Acoustic performance on paragraphs:
How many acoustic paragraphs: 6.0 4.35341365462 138% => OK
Average paragraph length: 22.5 68.503853103 33% => The average paragraph length is low.
STD paragraph length: 15.4245475352 21.3332995233 72% => OK
Average paragraph duration: 9.69833333333 25.9943957902 37% => The speaking content is not well organized.
STD paragraph duration: 6.44154851121 7.84667146824 82% => OK

Acoustic performance on sentences:
How many acoustic sentences: 37.0 42.0642570281 88% => OK
Average acoustic sentence length: 3.64864864865 4.02192344571 91% => OK
STD acoustic sentence length: 2.65305755499 3.1217529195 85% => OK
Average acoustic sentences duration: 1.47540540541 1.45093177766 102% => OK
STD acoustic sentences duration: 0.960978090125 0.99851816184 96% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 35.0 39.0421686747 90% => OK
Total acoustic silence duration: 4.9 7.12997991968 69% => OK
Average acoustic silence duration: 0.14 0.185688545393 75% => Maybe the speech rate is too fast.
STD acoustic silence duration: 0.10959666314 0.155154303396 71% => OK

Acoustic performance on acoustic words:
Total word duration: 48.52 47.1480722892 103% => OK
Average word duration: 0.359407407407 0.305395592593 118% => OK
STD word duration: 0.224270877761 0.189427763521 118% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 14.0 7.94979919679 176% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 11.75 6.2937751004 187% => Somehow the hesitation is serious.
Total acoustic noise duration: 2.98 3.39508032129 88% => OK

Acoustic rates:
Total speech duration: 58.19 59.7592369478 97% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.969833333333 0.995987282463 97% => OK
Rate of silence: 0.601477917168 0.656000678711 92% => OK
Rate of speech: 2.31998625193 2.60215298798 89% => Need to bring more content.
Rate of speech by unique words: 1.4779171679 1.56821927147 94% => More unique words wanted.
Rate of word duration by unique words: 1.7724649629 1.99336655568 89% => Need more unique words.
Average articulation rates: 0.475785244444 0.317803793328 150% => OK

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Rates: 76.6666666667 out of 100
Scores by speech e-grader: 23.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.