TPO 34 - Question 4 The Familiarity Principle People tend to develop a preference for things they have previously encountered, things they are familiar with. Social psychologists refer to this tendency as the familiarity principle. Given a choice between

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One was a shape that the students had seen before and the other was new. Then the students were asked for their preference. Most would prefer the familiar one, even if they didn’t know they had seen it before.