Using points and examples from the lecture, explain the two major factors of product quality and how their role in consumer decision making has changed.
1. If a consumer has to choose between two products, what determines the choice?
2. Assume that someone, a purchaser, is choosing between two products that cost the same, ok?
3. If people have a choice between two identically priced products, which one will they choose?
4. They choose the one they think is of higher quality of course, but what does mean for a product to be a high-quality product?
5. Well, business analysts usually speak of two major factors of quality.
6. One factor is reliability and the other is what we call features.
7. So, reliability.
8. What's reliability?
9. Well a product is reliable, if it works the way we expect it to work, if it can go a reasonable amount of time without needing repairs.
10. If a product, a car for example, doesn't work the way it should and needs repairs too soon, we say it's unreliable.
11. So product reliability means basically the absence of defects or problems that you aren't expecting.
12. It used to be that when people thought about product quality, they thought mainly about reliability.
13. Today it's different.
14. People do still care about reliability, don't get me wrong.
15. It's just that manufacturing standards are now so high that...we'll take cars for example today.
16. Today's cars are very reliable, so reliability is important but it iss not gonna be the deciding factor.
17. So if reliability is not the deciding factor any more, what is?
18. Features.
19. All those extras, the things a product has that aren't really necessary but that make it easier to use or that make it cool.
20. For example, new cars today are loaded with features like electric windows, sunroofs, air conditioning, stereos and so forth.
21. When people are comparing products today, they look at features, because reliability's pretty much equal across the board and that's why manufacturers include so many features in their products.
| Post dates | Users | rates | Contents |
|---|---|---|---|
| 2018-08-08 | cgms24 | 60.00 | Check this speaking |
| 2018-08-29 | chandr | 50.00 | Check this speaking |
| 2018-06-07 | Elena Cristina | 83.00 | Check this speaking |
| 2019-11-01 | Lee Shyu | 63.00 | Check this speaking |
| 2019-11-01 | Lee Shyu | 55.00 | Check this speaking |
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Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 626.0 578.828451883 108% => OK
No of words: 144.0 151.265690377 95% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.34722222222 3.82278263415 114% => OK
Fourth root words length: 3.46410161514 3.50058242952 99% => OK
Word Length SD: 2.06935122833 1.80425224433 115% => OK
Unique words: 99.0 92.4686192469 107% => OK
Unique words percentage: 0.6875 0.61298525976 112% => OK
Syllable count: 198.9 182.283891213 109% => OK
Avg_syllables_per_word: 1.4 1.20543933054 116% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0941780821918 0.0839705835288 112% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 7.0 4.47071129707 157% => OK
Average paragraph length: 20.5714285714 65.8948926009 31% => The average paragraph length is low.
STD paragraph length: 10.7152380529 19.7758100068 54% => OK
Average paragraph duration: 7.96714285714 25.5208953607 31% => The speaking content is not well organized.
STD paragraph duration: 3.71444560095 7.49434385956 50% => OK
Acoustic performance on sentences:
How many acoustic sentences: 42.0 42.9832635983 98% => OK
Average acoustic sentence length: 3.42857142857 3.78147595546 91% => OK
STD acoustic sentence length: 2.25876975726 2.94285465224 77% => OK
Average acoustic sentences duration: 1.21476190476 1.39386743896 87% => OK
STD acoustic sentences duration: 0.730587624207 0.967747756167 75% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 38.0 40.4456066946 94% => OK
Total acoustic silence duration: 8.31 7.59280334728 109% => OK
Average acoustic silence duration: 0.218684210526 0.19053887516 115% => OK
STD acoustic silence duration: 0.189516990665 0.157467062838 120% => OK
Acoustic performance on acoustic words:
Total word duration: 40.83 46.3453556485 88% => Need to talk more.
Average word duration: 0.283541666667 0.308780311121 92% => OK
STD word duration: 0.195176091254 0.201157623399 97% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 3.0 8.09623430962 37% => Good job, the lower, the better.
Total_disfluencies_duration: 3.28 6.56692468619 50% => OK
Total acoustic noise duration: 4.73 3.53066945607 134% => It may have issues on recording quality or have issues on silences or disfluencies.
Acoustic rates:
Total speech duration: 55.77 59.5455230126 94% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.9295 0.992425383543 94% => OK
Rate of silence: 0.681369912139 0.681803438845 100% => OK
Rate of speech: 2.58203335126 2.53813033465 102% => OK
Rate of speech by unique words: 1.77514792899 1.55221717717 114% => OK
Rate of word duration by unique words: 2.42468772961 1.99939622689 121% => OK
Average articulation rates: 0.280979229167 0.309613076454 91% => OK
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Rates: 81.6666666667 out of 100
Scores by speech e-grader: 24.5 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.