Summarize the points made in the lecture, being sure to explain how they cast doubt on
specific points made in the reading passage.
Well, despite what many people say,
there’s good reason to think that
many American wood companies will
eventually seek ecocertification for their
wood products. First off, consumers in
the United States don’t treat all advertising the same. They distinguish between
advertising claims that companies make about their own products and claims
made by independent certification agencies. Americans have a lot of confidence in
independent consumer agencies. Thus, ecologically minded Americans are likely
to react very favorably to wood products ecologically certified by an independent
organization with an international reputation for trustworthiness
Second point—of course it’s true that American consumers care a lot about price—
who doesn’t? But studies of how consumers make decisions show that price alone
determines consumers’ decisions only when the price of one competing product
is much higher or lower than another. When the price difference between two
products is small—say, less than five percent, as is the case with certified wood—
Americans often do choose on factors other than price. And Americans are becoming
increasingly convinced of the value of preserving and protecting the environment.
And third, U.S. wood companies should definitely pay attention to what’s going
on in the wood business internationally, not because of foreign consumers, but
because of foreign competition. As I just told you, there’s a good chance that many
American consumers will be interested in ecocertified products. And guess what,
if American companies are slow capturing those customers, you can be sure that
foreign companies will soon start crowding into the American market, offering
ecocertified wood that domestic companies don’t.
The passage and the lecture address the issue, whether the americans will prefer ecocertification of their wood products or not. The former takes negative side by describing three key points that are, americans preference of ads over ecocertification label, increased price as only factor and their inclination towards serving local market. The later however, claims that americans will prefer ecocertification, consider factors other than price and think about penetration of international market into the local one.
Firstly, it can be observed in passage that Americans will prefer ads over ecocertification. This is because its consumers are highly inclined towards advertising and they are not interested in paying attention to ecocertification label. But, the lecture contradicts this viewpoint and says that all ads are not same. People do care about products that are certified by independent certfication agency that is believed to be trustworthy.
Secondly, the author of the passage defines that US citizens just consider price as major factor when they make decision about their purchases of wood products. An ecocertified product will result in increased product price due to agency evaluation and eventually customer will have to incur that cost. The lecture on the other side opposes this viewpoint by saying that if price difference is about 5% between two competing products, then customer will consider other factors as well and ecocertification can be one of those factors.
Finally, the passage suggests that the american only serve to local market and considering the standards followed by international market is none of their concern. However, the lecture rejects this idea by proposing that consumers might be interested in using international products when knowing about their quality assuared by ecocertification agency. Therefore, in order for wood companies to avoid international market entrance into local market, they should take into consideration the standards of international market.
In conclusion, it can be observed that the lecture disagrees in all three points provided by passage.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-10-29 | Umesh Raja | 81 | view |
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Grammar and spelling errors:
Line 1, column 342, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...clination towards serving local market. The later however, claims that americans wi...
^^^
Transition Words or Phrases used:
but, finally, first, firstly, however, if, second, secondly, then, therefore, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 11.0 5.04856512141 218% => Less auxiliary verb wanted.
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 41.0 30.3222958057 135% => OK
Nominalization: 16.0 5.01324503311 319% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1805.0 1373.03311258 131% => OK
No of words: 321.0 270.72406181 119% => OK
Chars per words: 5.6230529595 5.08290768461 111% => OK
Fourth root words length: 4.23278547379 4.04702891845 105% => OK
Word Length SD: 3.15001798863 2.5805825403 122% => OK
Unique words: 165.0 145.348785872 114% => OK
Unique words percentage: 0.514018691589 0.540411800872 95% => OK
syllable_count: 577.8 419.366225166 138% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 42.6605012552 49.2860985944 87% => OK
Chars per sentence: 128.928571429 110.228320801 117% => OK
Words per sentence: 22.9285714286 21.698381199 106% => OK
Discourse Markers: 6.92857142857 7.06452816374 98% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0995847738381 0.272083759551 37% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0409850223683 0.0996497079465 41% => OK
Sentence topic coherence SD: 0.0246761466887 0.0662205650399 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.0683390558781 0.162205337803 42% => OK
Paragraph topic coherence SD: 0.0243793863247 0.0443174109184 55% => OK
Essay readability:
automated_readability_index: 16.5 13.3589403974 124% => OK
flesch_reading_ease: 32.22 53.8541721854 60% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 15.61 12.2367328918 128% => OK
dale_chall_readability_score: 8.91 8.42419426049 106% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.