There is an ongoing debate about whether the tactics that are adapted for making the commercials defy the ethics and morals of the society. Some agree with this opinion, whereas there are a few who believe the contrary. I firmly agree with the stand taken by the former group. My reasons for the same will be discussed in the ensuing paragraphs.
To begin with, the foremost reason why I consider certain advertising strategies as unethical is keeping in mind the negative influences they have on the naive minds of the customers. Children and teenagers are most seriously affected by the commercials depicting the latest toys, clothing, and gadgets and pressurize their parents for buying them. Many times, people buy products that do not fit in their budget just because they are promoted by their favorite superstars or sportsmen which can lead them to a severe financial crisis.
My secondary reason to agree with the view given in the statement is that certain adverts promote food items which can prove to be injurious to the health of the individual consuming them. An appropriate example of this is the commercials of various tobacco products which are designed in a way to encourage people to consume them. With the advent of technology, online advertising via the mode of social media has also increased which can install various viruses in the devices on which they are played. When a person is browsing the internet, he may also be irritated by the constant pop-ups.
On the other hand, not all advertisements have a negative impact on society. They can also be used as a medium for spreading awareness in the society about various diseases and their cures. Another potential use of commercials could be to remove discrimination on the basis of race, gender, caste, religion and to promote equality and feelings of brotherhood among people. For instance, there are numerous adverts that discourage the practice of female infanticide and promote girl child education.
Thus, to draw a conclusion, it can be said that, utmost care must be taken by the directors while shooting advertisements. All the aspects of commercials which are immoral or unacceptable must be edited and more emphasis must be placed on highlighting the details which can enlighten the people of the society.
- Some of the methods used in advertising are unethical and unacceptable in today’s society.To what extent do you agree with this view? 91
- The video camera provides such an accurate and convincing record of contemporary life that it has become a more important form of documentation than written records. 66
- In June 1996, an experimental flu vaccine was trialled in a large country town on females only.Summarise the information by selecting and reporting the main features, and make comparisons where relevant. 61
- Some people believe that exams are an inappropriate way of measuring students performance and should be replaced by continuous assessment Do you agree or disagree with this view 82
- In June 1996, an experimental flu vaccine was trialled in a large country town on females only.Summarise the information by selecting and reporting the main features, and make comparisons where relevant. 56
Transition Words or Phrases used:
also, may, second, so, thus, whereas, while, for instance, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 49.0 41.998997996 117% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1925.0 1615.20841683 119% => OK
No of words: 380.0 315.596192385 120% => OK
Chars per words: 5.06578947368 5.12529762239 99% => OK
Fourth root words length: 4.41515443553 4.20363070211 105% => OK
Word Length SD: 2.75913366105 2.80592935109 98% => OK
Unique words: 212.0 176.041082164 120% => OK
Unique words percentage: 0.557894736842 0.561755894193 99% => OK
syllable_count: 605.7 506.74238477 120% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 45.456013188 49.4020404114 92% => OK
Chars per sentence: 113.235294118 106.682146367 106% => OK
Words per sentence: 22.3529411765 20.7667163134 108% => OK
Discourse Markers: 5.35294117647 7.06120827912 76% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.139047229669 0.244688304435 57% => OK
Sentence topic coherence: 0.0463923277329 0.084324248473 55% => OK
Sentence topic coherence SD: 0.0469812246516 0.0667982634062 70% => OK
Paragraph topic coherence: 0.0757252321959 0.151304729494 50% => OK
Paragraph topic coherence SD: 0.0362752040627 0.056905535591 64% => OK
Essay readability:
automated_readability_index: 13.6 13.0946893788 104% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 12.42 12.4159519038 100% => OK
dale_chall_readability_score: 9.51 8.58950901804 111% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.