The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The business manager of this television station makes some relevant statements about the state of the station's late-night news program. However, in order to convince decision-makers to increase time dedicated to weather and local news, the manager should elaborate on his or her points and make relevant connections to support his or her argument. As is, the current argument raises many unanswered questions that the manager should address in order to craft a more compelling memorandum.
First, the manager states that most of the complaints received by the station were concerned with the station's coverage of weather and local news. There are at least two issues with this premise. First, the manager does not specify the nature of these complaints. Specifically, were these complaints directed towards a lack of time devoted to weather and local news or were they concerned with other areas of coverage? For example, these complaints could claim that the station is offering a skewed view of local news or that is only focusing on certain segments of local news but neglecting others. The second issue is that these complaints were aimed at the station's coverage in general and not necessarily the coverage of news offered by the late-night news program. Could this problem be fixed by increasing coverage during the day? And how many of these complaints are actually from viewers of the late-night program? In order to strengthen his or her argument, the manager should be more specific whilst describing the complaints received from viewers.
Second, the manager claims that local businesses that used to advertise during the late-night program have just canceled their advertising contracts with the station. However, a connection is not made between this premise and the issue of news coverage. What were the reasons for their cancellations? Was it due to lower viewership during the late-night program directly caused by the change in coverage model? Or, could it be due to confounding factors that have made the late-night advertising more costly or less appealing? Instead of offering a compelling connection, the author merely raises more questions about the reasons behind these recent cancellations.
Third, the author ends with the conclusion that "in order to attract more viewers and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level." This business manager offers very little statistics in supporting his or her arguments. Will restoring time devoted to the former level be sufficient to achieve more viewers and avoid losing advertising revenues? How do we know that it will attract more viewers and how do we know it will save revenues? The author does not answer these questions, nor does he or she assert that coverage has led to decreased viewership or that viewership has decreased at all.
Finally, in order to effectively convince decision-makers, the author should consider the original reasons for devoting increased time to national news in the first place and what, if any, benefits it has brought. Considering both sides of the argument and anticipating any counterarguments would make one's argument stronger.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-27 | jason123 | 69 | view |
| 2020-01-10 | ali.rs | 50 | view |
| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
| 2019-12-19 | Shams Tarek | 73 | view |
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 515 350
No. of Characters: 2662 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.764 4.7
Average Word Length: 5.169 4.6
Word Length SD: 2.741 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 107 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.6 21.0
Sentence Length SD: 7.838 7.5
Use of Discourse Markers (%): 0.44 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.497 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 103, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... by the station were concerned with the stations coverage of weather and local news. The...
^^^^^^^^
Line 3, column 661, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...that these complaints were aimed at the stations coverage in general and not necessarily...
^^^^^^^^
Line 5, column 435, Rule ID: IT_IS_JJ_TO_VBG[1]
Message: Did you mean 'confound'?
Suggestion: confound
... coverage model? Or, could it be due to confounding factors that have made the late-night a...
^^^^^^^^^^^
Line 7, column 597, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'she' must be used with a third-person verb: 'asserts'.
Suggestion: asserts
...wer these questions, nor does he or she assert that coverage has led to decreased view...
^^^^^^
Line 9, column 303, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...ipating any counterarguments would make ones argument stronger.
^^^^
Transition Words or Phrases used:
actually, but, finally, first, however, if, second, so, then, third, at least, for example, in general, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2730.0 2260.96107784 121% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 5.30097087379 5.12650576532 103% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.82343985449 2.78398813304 101% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.452427184466 0.468620217663 97% => OK
syllable_count: 843.3 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 58.8918352905 57.8364921388 102% => OK
Chars per sentence: 113.75 119.503703932 95% => OK
Words per sentence: 21.4583333333 23.324526521 92% => OK
Discourse Markers: 5.08333333333 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.363246389694 0.218282227539 166% => OK
Sentence topic coherence: 0.102206738676 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0823611220782 0.0701772020484 117% => OK
Paragraph topic coherence: 0.200303003621 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0744255298669 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.46 12.5979740519 107% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.