The author compares Adams Realty and Fitch Realty, two leading real estate firms, belonging to the same town, and avers that the former is better in terms of the factors mentioned in the argument. The author bases his claim on several premises and experiences. However, he/she fails to acknowledge the fallacies in the assumptions and hastily rushes to an unsound conclusion. A finer look at the argument from different perspective shall yield all underlying fallacies.
Firstly, the author mentions numbers related to sales and average cost of homes sold by both the firms. However, data pertaining to hidden cost such as service charge are unprovided with thereby weaken the argument. For example, the author cites that Adam Realty's revenue was twice as much as Fitch Realty's, however, there is no concrete data that talks about the service charge or charges that each firms charge from their customer. If Adam Realty charges more than Fitch Realty then, even though it makes more revenue, it is clearly not a viable options for the customer. Thus, data pertaining to the charges of each firm is to be provided with.
Secondly, the author posits average sales of each of the firms the sources of which is not provided further making the argument more brittle. Even if one ignores this, a larger firm, in terms of number of employees, making larger revenue does not mean makes more profit. For example, Adam Realty's, on average, might be more than it's compatriots, however it is also plunging more resources. The author fails to cover the additional costs that ensues after employing more employee. A larger employee base would mean more electricity, space, salary, additional facilities the burden of which will ultimately fall on customers. Thus, the author confuses sales with profit and relates it to efficacy of each firm.
Moving on, the author fails to encompass the financial system of both firm. For example, the author does not provide data as to where in the town were the two firms located, what are their marketing budgets, what is the revenue per employee as opposed to revenue averaged by cost of houses sold. The author also cites that ten years ago he was more satisfied by services of Adams Realty than Fitch Realty. Speaking of current time, there are number of factors that change. For example, economy of the town, the charges of both firm, the infrastructure of the town and so on. Due to paucity of any such data it is not possible to reach a sound conclusion.
To sum up, the author must address the above-mentioned fallacies. Data pertaining to the pecuniary aspect of both the firms are to be provided with.The author must reconsider all the assumptions from different perspective, as mentioned above, and consider all possible scenarios as opposed to a single-minded conclusion. Rectifying the above-mentioned fallacies will surely strengthen the given argument.
- The best way to teach is to praise positive actions and ignore negative ones. 58
- Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—Adams Realty is clearly superior. Adams has 40 real estate agents; in contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams' revenue last year was twice 69
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in 26
- Analyze an argumentThe following appreared in ma memorandum from the owner of the Juniper Cafe, a small, local offe shop in the downtown area of a small american city:"We must reduce overhead here at the cafe. Instead of opening at 6 a.m. weekdays, we wil 50
- Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher 39
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 481 350
No. of Characters: 2351 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.683 4.7
Average Word Length: 4.888 4.6
Word Length SD: 2.53 2.4
No. of Words greater than 5 chars: 172 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.042 21.0
Sentence Length SD: 8.886 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 549, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'option'?
Suggestion: option
...ore revenue, it is clearly not a viable options for the customer. Thus, data pertaining...
^^^^^^^
Line 9, column 149, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... both the firms are to be provided with.The author must reconsider all the assumpti...
^^^
Transition Words or Phrases used:
also, first, firstly, however, if, look, second, secondly, so, then, thus, as to, for example, speaking of, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2426.0 2260.96107784 107% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.06471816284 5.12650576532 99% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.62819432113 2.78398813304 94% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.475991649269 0.468620217663 102% => OK
syllable_count: 751.5 705.55239521 107% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.9121687458 57.8364921388 90% => OK
Chars per sentence: 101.083333333 119.503703932 85% => OK
Words per sentence: 19.9583333333 23.324526521 86% => OK
Discourse Markers: 5.25 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.19419753273 0.218282227539 89% => OK
Sentence topic coherence: 0.0532449146218 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0852476554539 0.0701772020484 121% => OK
Paragraph topic coherence: 0.114628986906 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0722370783971 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.