The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
This memorandum from the business manager of a TV station urged the late-night news team to restore the coverage of weather and local news to last year’s level. The decision is based on feedbacks from viewers which complaint about the deduction of local news and the retraction of advertisement deals from local businesses. The business manager’s can be evaluated fairly if the following two questions are answered.
The first question what caused the increase of national news coverage in the past year. Most of the times, the selection of which news to cover not only depends on if the news is influential to the current viewers, but also depends on the importance of the news itself. News that happened elsewhere does not necessarily mean that it does not impact the day-to-day life of the local people. For example, a change in federal tax legislation should concern everyone in the nation, even though it is not local news. Therefore, the business manager should first find out did the news team arbitrarily choose to include more national news in the past year, or did they choose them because they closely relates to viewers interest. If it is the former, the reducing the coverage of national news and balance the time with local news should bring back viewers. If it is the latter, then losing national news coverage can possibly distract the viewer from the news that actually matters to the viewers.
The second question that should concern the manager is that why exactly did the local business pull their ads off the program. One of the most common causes of decreasing TV AD investors is business are shifting the focus of their marketing audience from TV news viewers to online news viewers, as more and more people are getting their news from websites and apps. Therefore, the decrease of local business ads does not necessarily mean the increase of local news coverage will bring back these investors.
In order to more effectively make decisions on how to select and balance local and national news coverage, the business manage should acquire more information on the characteristics of the current news cycle, communicate with the news team to understand the procedures of how the priorities are give to each news and communicate with local business owner on their needs and expectations of the advertising service.
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| 2020-01-27 | jason123 | 69 | view |
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- A nation should require all of its students to study the same national curriculum until they enter college. 50
- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the 37
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 391 350
No. of Characters: 1915 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.447 4.7
Average Word Length: 4.898 4.6
Word Length SD: 2.55 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.929 21.0
Sentence Length SD: 12.887 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.43 0.35
Sentence-Para Coherence: 0.59 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ollowing two questions are answered. The first question what caused the increase...
^^^
Line 3, column 697, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'they' must be used with a non-third-person form of a verb: 'relate'
Suggestion: relate
...d they choose them because they closely relates to viewers interest. If it is the forme...
^^^^^^^
Line 3, column 910, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'can'.
Suggestion: can
...ter, then losing national news coverage can possibly distract the viewer from the news that ...
^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, second, so, then, therefore, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1965.0 2260.96107784 87% => OK
No of words: 391.0 441.139720559 89% => More content wanted.
Chars per words: 5.02557544757 5.12650576532 98% => OK
Fourth root words length: 4.44676510885 4.56307096286 97% => OK
Word Length SD: 2.65393549362 2.78398813304 95% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.455242966752 0.468620217663 97% => OK
syllable_count: 609.3 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 79.6836858831 57.8364921388 138% => OK
Chars per sentence: 140.357142857 119.503703932 117% => OK
Words per sentence: 27.9285714286 23.324526521 120% => OK
Discourse Markers: 5.14285714286 5.70786347227 90% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.441787071502 0.218282227539 202% => OK
Sentence topic coherence: 0.173268989383 0.0743258471296 233% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0778562682674 0.0701772020484 111% => OK
Paragraph topic coherence: 0.279168121865 0.128457276422 217% => OK
Paragraph topic coherence SD: 0.0666243521122 0.0628817314937 106% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.