The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument presented illustrates a relationship among time devoted to weather and local news, viewer feedback, and advertisers. While a correlation does exist among the three, correlation does not equal causation. To establish a causal relationship, there needs to exist statistically significant data such as a graph and/or table that either supports the argument that the time decrease in local news and weather is causing advertisers to abandon the news program or contradicts the argument.
A piece of evidence needed to make the argument stronger is a graph that covers the amount of contract cancellations regarding advertising that occurred to the late-night news program over the past 5 to 10 years. The years before this one will serve as the control and the number of advertisers that were lost across that time period would be compared to this year's loss of advertisers. Once the data is collected and plotted on a line or bar graph, a t-test could be performed to determine if the loss of advertisers this year is significantly lower than those of the past. If the data shows statistical significance, then it would confirm that the loss of advertisers this year was as a result of the decreased time given to weather and local news. This would then support the idea that restoring time back to those segments would prevent advertisers from forgoing their contracts with the late-night news program.
Another piece of evidence that would be helpful to the argument would be a table indicating how many of the complaining viewers are local business owners. If the number of viewers who complained is largely composed of owners of local businesses, then that could be used as evidence to establish a causal relationship between less local news and weather time and the amount of advertisers cancelling their contracts. However, if the number of complaining viewers is lacking local business owners then this data would neither help nor hinder the argument.
In conclusion, a graph and table that quantify the data of advertising contracts being cancelled and the amount of complaining local business owners would help support the argument that in order to attract more viewers and prevent losing more advertisers, the restoration of time to the local news and weather segments is necessary.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 377 350
No. of Characters: 1902 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.406 4.7
Average Word Length: 5.045 4.6
Word Length SD: 2.81 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.417 21.0
Sentence Length SD: 11.086 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.434 0.35
Sentence-Para Coherence: 0.635 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 361, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...t time period would be compared to this years loss of advertisers. Once the data is c...
^^^^^
Transition Words or Phrases used:
however, if, regarding, then, while, in conclusion, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1936.0 2260.96107784 86% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.14893617021 5.12650576532 100% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.87637620338 2.78398813304 103% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.441489361702 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 592.2 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 66.7474510541 57.8364921388 115% => OK
Chars per sentence: 161.333333333 119.503703932 135% => OK
Words per sentence: 31.3333333333 23.324526521 134% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.288226644202 0.218282227539 132% => OK
Sentence topic coherence: 0.12990647949 0.0743258471296 175% => OK
Sentence topic coherence SD: 0.0713722879495 0.0701772020484 102% => OK
Paragraph topic coherence: 0.18821898547 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0562023567951 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 18.5 14.3799401198 129% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.