TThe following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability.
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The writer concludes that after Furniture Depot employed their internet
advertising company their sales increased by 10%. The writer uses this increase in
sales as their only evidence to support their claim that their internet advertising
company will increase profitability of their customers. Their advertising may be the
reason Furniture Depot increases sales, but this may not be the only reason.The
writer makes a major assumption that may make this claim incorrect.
The writer claims that amount of sales increased, this however does not mean
that Furniture Depot made a larger profit in comparison to last year. If there was an
increase in sales there might have been more customer sales but they may have
not bought higher priced items. This would mean they profitted less than if less
customers bought more expensive options.This could weaken their argument that
the internet advertising company increased profitability.
Other factors could have caused Furniture Depot to be increasing in sales. A
factor to be further investigated is the house market at the time. If the house market
has decreased more people may be buying homes, therefore, they would be
furnishing these homes. This could cause a spike in sales. If the cost of housing
has decreased this current year in comparison to last year, this could explain the
increase in sales. This would weaken their argument they were the responsible for
the additional sales Furniture Depot experienced.
Another reason Furniture Depot may have increased in sales is due to other
promotions they offered this year. If the store increased the amount of discounts
they offered then more people may have been inclined to buy more items. This
would result in an increase in sales. This would weaken their argument. In addition,
Furniture Depot may have been using alternate methods of advertising. They may
have used television or radio commercials, billboards or flyers to promote their
business. If this is the case then the internet advertising company cannot be soley
responsible for this increase in sales. This would weaken their argument.
The writer assumes that their internet advertising company is responsible for
the increased sales of their customer Furniture Depot. They claimed that this shows
their services correlates to profitability. This may be the case but we are unable to
determine whether that is true or not based on the evidence presented. The
Furniture Depot may have increased sales from many other factors such as the
increase in people buying real estate, using other forms of advertisement or offering
discounts. Finally, their claim to increase profitability may not be true based on the
fact that more sales does not necessarily mean more profit. These factors would
need to be further investigated before they can strongly say that their advertising
company helped their customer be a success.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-20 | christine_cui | 48 | view |
| 2019-08-20 | apersad | 50 | view |
| 2019-05-31 | teheiniat | 69 | view |
| 2019-03-21 | Rakshick Shrinivas | 53 | view |
| 2019-02-01 | DHANA_V | 23 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 464 350
No. of Characters: 2381 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.641 4.7
Average Word Length: 5.131 4.6
Word Length SD: 2.576 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.846 21.0
Sentence Length SD: 6.998 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.45 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The writer concludes that after Furnitur...
^^^^^
Line 1, column 77, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Furniture Depot employed their internet advertising company their sales increase...
^^^
Line 2, column 83, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...by 10%. The writer uses this increase in sales as their only evidence to support ...
^^^
Line 3, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ir claim that their internet advertising company will increase profitability of t...
^^^
Line 4, column 85, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... customers. Their advertising may be the reason Furniture Depot increases sales, ...
^^^
Line 5, column 77, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...es, but this may not be the only reason.The writer makes a major assumption that ...
^^^
Line 5, column 80, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... but this may not be the only reason.The writer makes a major assumption that may...
^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that may make this claim incorrect. The writer claims that amount of sales i...
^^^^
Line 8, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es increased, this however does not mean that Furniture Depot made a larger profi...
^^^
Line 9, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...comparison to last year. If there was an increase in sales there might have been ...
^^^
Line 10, column 78, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...en more customer sales but they may have not bought higher priced items. This wou...
^^^
Line 11, column 77, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun customers is countable.
Suggestion: fewer
... would mean they profitted less than if less customers bought more expensive optio...
^^^^
Line 11, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ld mean they profitted less than if less customers bought more expensive options....
^^^
Line 12, column 41, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...customers bought more expensive options.This could weaken their argument that the ...
^^^^
Line 12, column 78, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ns.This could weaken their argument that the internet advertising company increas...
^^^
Line 15, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng company increased profitability. Other factors could have caused Furnitur...
^^^^
Line 15, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iture Depot to be increasing in sales. A factor to be further investigated is the...
^^^
Line 16, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... market at the time. If the house market has decreased more people may be buying ...
^^^
Line 17, column 72, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e buying homes, therefore, they would be furnishing these homes. This could cause...
^^^
Line 18, column 82, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...a spike in sales. If the cost of housing has decreased this current year in compa...
^^^
Line 19, column 83, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...son to last year, this could explain the increase in sales. This would weaken the...
^^^
Line 20, column 82, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r argument they were the responsible for the additional sales Furniture Depot exp...
^^^
Line 23, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l sales Furniture Depot experienced. Another reason Furniture Depot may have ...
^^^
Line 23, column 78, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... have increased in sales is due to other promotions they offered this year. If th...
^^^
Line 24, column 36, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...er promotions they offered this year. If the store increased the amount of disco...
^^
Line 24, column 82, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... store increased the amount of discounts they offered then more people may have b...
^^^
Line 25, column 77, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ve been inclined to buy more items. This would result in an increase in sales. Th...
^^^
Line 26, column 85, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ould weaken their argument. In addition, Furniture Depot may have been using alte...
^^^
Line 27, column 79, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ternate methods of advertising. They may have used television or radio commercial...
^^^
Line 28, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s, billboards or flyers to promote their business. If this is the case then the i...
^^^
Line 29, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rnet advertising company cannot be soley responsible for this increase in sales. ...
^^^
Line 31, column 78, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t advertising company is responsible for the increased sales of their customer Fu...
^^^
Line 32, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ture Depot. They claimed that this shows their services correlates to profitabili...
^^^
Line 33, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his may be the case but we are unable to determine whether that is true or not ba...
^^^
Line 34, column 75, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...not based on the evidence presented. The Furniture Depot may have increased sales...
^^^
Line 35, column 77, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ales from many other factors such as the increase in people buying real estate, u...
^^^
Line 36, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...other forms of advertisement or offering discounts. Finally, their claim to incre...
^^^
Line 37, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ofitability may not be true based on the fact that more sales does not necessaril...
^^^
Line 38, column 80, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly mean more profit. These factors would need to be further investigated before t...
^^^
Line 39, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... can strongly say that their advertising company helped their customer be a succe...
^^^
Transition Words or Phrases used:
but, finally, however, if, may, so, then, therefore, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 28.0 12.9520958084 216% => Less auxiliary verb wanted.
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 59.0 28.8173652695 205% => Less pronouns wanted
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2497.0 2260.96107784 110% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.40476190476 5.12650576532 105% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.67070185085 2.78398813304 96% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.387445887446 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 760.5 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 19.0 4.96107784431 383% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.1344637997 57.8364921388 78% => OK
Chars per sentence: 96.0384615385 119.503703932 80% => OK
Words per sentence: 17.7692307692 23.324526521 76% => OK
Discourse Markers: 2.80769230769 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 37.0 5.15768463074 717% => Less paragraphs wanted.
Language errors: 40.0 5.25449101796 761% => Less language errors wanted.
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.231647365738 0.218282227539 106% => OK
Sentence topic coherence: 0.0898876559429 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0851355316107 0.0701772020484 121% => OK
Paragraph topic coherence: 0.0872190954872 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0838475763014 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.74 12.5979740519 109% => OK
dale_chall_readability_score: 7.52 8.32208582834 90% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.