The given argument suggests that there has been a constant lack of revenue generated from movies which has led the company to accept, that their movies are not being advertised to the right people or to certain groups of people. However, I feel that the conclusions which the company stated is based of implausuble evidences and presumptuous assumptions. There are four main questions which would need to be answered before reaching to the cause of such public reactions.
Firstly, one of the cardinal questions arise that, is the genre adopted by the production company is good enough to capture the glimpses of the whole public? Because, it could have been possible that most of the population are not aware of the genre, or not interested in wasting their money in watching a movie that is not thrilling. The argument advertently stated that they had some good reviews. But these reviews can be from very few people, who might have liked the movie. It is very well possible, that the genre might look mundane or moribund, perse for the larger segment of movie watchers.
Secondly, are the reviews given by the people who love the company's recent movies credbile enough? Credulity and faith are one of the important factors for people to be influenced while deciding to watch a movie. For an instance, movie reviews given by top critics or movie-buffs are of more credence, than the ones given by common, largely unpoular viewers. The argumens shouldn't assume that very few good reviews shows that the advertisements and the marketing strategies for movies are burning their pockets, in the sense of production profits.
One of the main assumptions made by the prodcution company is, the quality of their movies are the best. Isn't it also possible that the quality of production of their competition would have become much better? For example, the Super screen movie might have been illusioned by their superiority over the past years. But, there could be certain evidence which would suggest that their competitors have become more strong to develop quality productions. This would attract a larger segment of the Super screen's own loyal watchers with enticing benefits, ticket costs towards their competitors' movie screenings.
Finally, the argument suggests that the marketing budget should increase to reach the larger audience. Isn't it possible that the higher advertisement budgets allotted by the company would compromise the development budget of the movie? Because such steps would clearly affect the quality and the different elements of the movie. Consequently, the main aim of the Super Screen company of garnering and attracting the larger groups would faily inevitably, only due to some other unanticipated reason.
On the basis of the questions and the assumptions stated above, the argument, as a whole might not hold any ground for the reasons of the revenue downfall. A much enhance study should be adopted by the company to understand the core reasons of the decrease in viewership instead of blatantly increasing their advertisements budgets that would never, on it own, ensure better profits.
- It is more important for students to understand ideas and concepts than it is for them to learn facts. 73
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 52
- "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen mo 55
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 16
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 83
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 511 350
No. of Characters: 2557 1500
No. of Different Words: 236 200
Fourth Root of Number of Words: 4.755 4.7
Average Word Length: 5.004 4.6
Word Length SD: 2.577 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.217 21.0
Sentence Length SD: 7.138 7.5
Use of Discourse Markers (%): 0.478 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 373, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
... largely unpoular viewers. The argumens shouldnt assume that very few good reviews shows...
^^^^^^^^
Line 7, column 106, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
...e quality of their movies are the best. Isnt it also possible that the quality of pr...
^^^^
Line 7, column 246, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ter? For example, the Super screen movie might have been illusioned by their supe...
^^
Line 9, column 104, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
... increase to reach the larger audience. Isnt it possible that the higher advertiseme...
^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r, on it own, ensure better profits.
^^^^^^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, firstly, however, if, look, second, secondly, so, well, while, for example, i feel
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2635.0 2260.96107784 117% => OK
No of words: 508.0 441.139720559 115% => OK
Chars per words: 5.18700787402 5.12650576532 101% => OK
Fourth root words length: 4.74751043592 4.56307096286 104% => OK
Word Length SD: 2.64172568266 2.78398813304 95% => OK
Unique words: 245.0 204.123752495 120% => OK
Unique words percentage: 0.482283464567 0.468620217663 103% => OK
syllable_count: 798.3 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 42.1028087286 57.8364921388 73% => OK
Chars per sentence: 114.565217391 119.503703932 96% => OK
Words per sentence: 22.0869565217 23.324526521 95% => OK
Discourse Markers: 5.34782608696 5.70786347227 94% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168545615246 0.218282227539 77% => OK
Sentence topic coherence: 0.0515044567915 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0541631139016 0.0701772020484 77% => OK
Paragraph topic coherence: 0.0862577658622 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0507418851339 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.52 8.32208582834 102% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.