The director of the Super Screen Movie Production Company contend that they should rise the budget on advertising in order to reach more audiences. The point seems plausible at first glance; however, the director needs to answer some questions regarding his reasons in order to make the idea more solid.
For starters, the director mentions fewer people saw Super Screen-produced movies. indicating that fewer people know and want to see their movies. Nonetheless, there might be other reasons to cause the low box office. Maybe there was a financial crisis last year, so many people had to save their money. Even if the economy was stable in the past year, it does no follow that people did not attend movies because of the lack of awareness of the movies. It is likely that there were many other high quality and competitive movies released last year, and people did not have sufficient budget to watch all of them, so they had to choose between those movies. Thus, the director should provide us with more information about the economy situation in the past year, the movie market situation in sum so as to strength his viewpoint.
Even if there were few competitors last year, it does not mean Super Screen-produced movies would definitely have better attendance if they advertised for their movies. The author said that the percentage of positive reviews increased last year, inferring the movie would have a high quality. However, we have to know what exactly the percentage of the positive reviews. The director fails to indicate the specific number of it. Maybe there are only 20 percents of the positive reviews last year, and there were only 5 to 10 percents of positive reviews in the past few years. Even if the percentage of the positive reviews is high, it does not mean the majority of audiences think the Super Screen-produced movies are excellent. Maybe only less than ten people went online to comment with positive reviews. Also, most people would leave comments online only when they really like the movie. Some opponents would be too disappointed to leave any reviews. Therefore, the director should note the exact number of the audiences who commented and how many of them exactly left the positive reviews to make his point more convincing.
Last but not least, the director believe that allocating a great share of the advertising budget will help to reach the public. Nonetheless, nowadays most of people, especially cinephiles, hate to watch advertisements. For example, many people would embed some ad block extension tools on their browsers in order to avoid approaching any of ads they dislike. Therefore, we should look into some issue like whether advertising is the most feasible and effective way to help the company to reach more potential customers, and what kind of advertising the company is going to bid on. The director needs to answer those questions in order to make his statement more concrete.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 492 350
No. of Characters: 2394 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.71 4.7
Average Word Length: 4.866 4.6
Word Length SD: 2.524 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.391 21.0
Sentence Length SD: 8.074 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.482 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 84, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Indicating
...eople saw Super Screen-produced movies. indicating that fewer people know and want to see ...
^^^^^^^^^^
Line 3, column 798, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...year, the movie market situation in sum so as to strength his viewpoint. Even if ther...
^^^^^^^^
Line 7, column 151, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the people') or simply say ''most people''.
Suggestion: most of the people; most people
...reach the public. Nonetheless, nowadays most of people, especially cinephiles, hate to watch a...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, nonetheless, really, regarding, so, therefore, thus, as to, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2454.0 2260.96107784 109% => OK
No of words: 492.0 441.139720559 112% => OK
Chars per words: 4.98780487805 5.12650576532 97% => OK
Fourth root words length: 4.70967865282 4.56307096286 103% => OK
Word Length SD: 2.60133700122 2.78398813304 93% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.451219512195 0.468620217663 96% => OK
syllable_count: 767.7 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.6790906081 57.8364921388 81% => OK
Chars per sentence: 102.25 119.503703932 86% => OK
Words per sentence: 20.5 23.324526521 88% => OK
Discourse Markers: 5.08333333333 5.70786347227 89% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204200883769 0.218282227539 94% => OK
Sentence topic coherence: 0.0627890499242 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0667606419805 0.0701772020484 95% => OK
Paragraph topic coherence: 0.126613493617 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0537926582042 0.0628817314937 86% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.36 8.32208582834 88% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.