The previous passage claims that a television station should restore air time in their late-night news program to local news and weather because most complaints they receive are about their coverage of these topics and because they are losing ad contracts. However, these reasons alone would not be enough to executives to make the proposed changes because more information is needed.
First, let's address the issue of coverage complaints. The business manager states that the bulk of the complaints are about the coverage but does not say what those complaints are saying. Therefore, those complaining could have no qualm with the actual time allotted to coverage because complaints could be about the manner in which this information is delivered. If the complaints were mentioning the shortened time as their reason for submission, then the author could make a stronger case that restoring time would boost viewership.
Further, we have no idea whether the level of complaints the station received was any more or less than in previous years. If the amount was roughly average, for instance, then this point would no longer support the author's argument. Without more information on the content of this year's complaints and comparison with previous year's complaints, the relationship between complaints and shortening the time devoted to local news and weather is ambiguous.
The second piece of evidence the business manager points to is the canceled advertising contracts. While underwriting of the late-night program has decreased, there is not a direct relationship established between it and the shortened segments. This is because there are other variables that could be affecting the willingness of advertiser's to support the program. One unknown is the economy, and one way that this could play out is if there has been an economic downturn then we will see less business spending. If this was the case, we could expect contracts of programs to be canceled across programs or for programs with less viewership. To understand this better we would have to look at the broader and local economy and examine ad revenue across the programming. Another variable that could negatively affect sponsorship is increased competition from the internet. It is a fact that information outlets on the internet are disrupting traditional media and threatening its future existence. Thousands of newspapers have shut-down in the past decade and more and more traditional outlets are streaming their news online. Perhaps advertisers are pulling out because they'd prefer to invest in programming on the web.
The manager also hasn't included a big piece of the puzzle which is viewership. Has it gone down or up from previous years? The author cannot support their claim of canceled ad contracts without more information regarding the level of viewership and other variables such as the state of the economy, competition and consumer preference changes.
Regarding consumer preferences, they may be changing. Younger generations may prefer to get their news and weather online. Further, national news consumption may be more and more accessed via national networks or online aggregators. Therefore, differentiation is key, as well as making sure they are meeting the needs of current viewers while recruiting a new generation. Therefore, it is understandable that the station may want to consider focusing less on national news, i.e., information that is easily accessed elsewhere and for which they have no special take on, and more on news and information at the spatially granular level.
However, the business manager's current argument is weak.
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Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 578 350
No. of Characters: 3017 1500
No. of Different Words: 262 200
Fourth Root of Number of Words: 4.903 4.7
Average Word Length: 5.22 4.6
Word Length SD: 2.798 2.4
No. of Words greater than 5 chars: 228 100
No. of Words greater than 6 chars: 191 80
No. of Words greater than 7 chars: 132 40
No. of Words greater than 8 chars: 85 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.643 21.0
Sentence Length SD: 9.068 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.254 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 5, column 217, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... this point would no longer support the authors argument. Without more information on t...
^^^^^^^
Line 5, column 278, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...hout more information on the content of this years complaints and comparison with pr...
^^^^
Line 7, column 1172, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they'd
...aps advertisers are pulling out because theyd prefer to invest in programming on the ...
^^^^^
Line 9, column 18, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...amming on the web. The manager also hasnt included a big piece of the puzzle whic...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, regarding, second, so, then, therefore, well, while, for instance, such as, as well as, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 3082.0 2260.96107784 136% => OK
No of words: 575.0 441.139720559 130% => OK
Chars per words: 5.36 5.12650576532 105% => OK
Fourth root words length: 4.89685180668 4.56307096286 107% => OK
Word Length SD: 2.86045246067 2.78398813304 103% => OK
Unique words: 266.0 204.123752495 130% => OK
Unique words percentage: 0.462608695652 0.468620217663 99% => OK
syllable_count: 939.6 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 56.5645175252 57.8364921388 98% => OK
Chars per sentence: 110.071428571 119.503703932 92% => OK
Words per sentence: 20.5357142857 23.324526521 88% => OK
Discourse Markers: 5.07142857143 5.70786347227 89% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.256199609443 0.218282227539 117% => OK
Sentence topic coherence: 0.0621210139744 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.060838638856 0.0701772020484 87% => OK
Paragraph topic coherence: 0.120404111713 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0520673482581 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 134.0 98.500998004 136% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.