The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The above argument is a memorandum from a television station manager. The argument explains how their decision of focusing on national news rather than local and weather news has resulted in a setback to their business. They concluded that devoting more of their time on weather and local new would ensure them regaining business. Thought the argument seems to be cogent in the first glance it has many invalid assumptions that would not lead their decision towards their predicted outcome.
Firstly, the author explains that they received a lot of complaints about their weather coverage over the year they had decreased time for weather news in a late-night news program. But the author had not spoken about what time the complaints were referring to. The customers maybe not be happy about their weather coverage in the broad-day news program.
Moreover, Even these complaints were from late-night viewers, their reason for complaint would have been something else. Maybe some other television channel is offering better news for a lower subscription rate. It might also be the case the quality of weather broadcasting has declined over the year. Further information about the quality of their weather broadcast, other television channels would help the author understand the real reason for the complaints from viewers.
Thirdly, the author mentioned that many local businesses have canceled their advertising contract with the television channel. But there is no single evidence given to prove that this is due to their shift to national news. It might be the case that, the quality of advertising was not par with their prices so the businesses had no option left but to cancel their contracts. This led the television station to increase time on national television as they were not getting any money through local news. Maybe a new news station is providing more reliable advertisement plan at a cheaper rate.
Lastly, the author stated that the television station has received a lot of complaints concerned with their weather and local news. The reason may be a cheaper quality nation news coverage. The customers were not at all happy with their national news coverage and wanted the local news back.
The author did not consider a lot of factors which may be leading to the customers' complaints and canceled contracts rather he was convinced that all of this happened due to reduced time for local news. Better research about their quality, timings and other television station would be helpful to the manager to come with a better plan to regain their business.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-27 | jason123 | 69 | view |
| 2020-01-10 | ali.rs | 50 | view |
| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
| 2019-12-19 | Shams Tarek | 73 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 422 350
No. of Characters: 2118 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.532 4.7
Average Word Length: 5.019 4.6
Word Length SD: 2.507 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.095 21.0
Sentence Length SD: 6.509 7.5
Use of Discourse Markers (%): 0.524 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.575 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 21, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ge and wanted the local news back. The author did not consider a lot of factor...
^^^
Transition Words or Phrases used:
also, but, first, firstly, if, lastly, may, moreover, so, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2180.0 2260.96107784 96% => OK
No of words: 422.0 441.139720559 96% => OK
Chars per words: 5.16587677725 5.12650576532 101% => OK
Fourth root words length: 4.53239876712 4.56307096286 99% => OK
Word Length SD: 2.54800169084 2.78398813304 92% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.424170616114 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 650.7 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.464991298 57.8364921388 67% => OK
Chars per sentence: 103.80952381 119.503703932 87% => OK
Words per sentence: 20.0952380952 23.324526521 86% => OK
Discourse Markers: 3.42857142857 5.70786347227 60% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32412290126 0.218282227539 148% => OK
Sentence topic coherence: 0.122113583014 0.0743258471296 164% => OK
Sentence topic coherence SD: 0.0756424392653 0.0701772020484 108% => OK
Paragraph topic coherence: 0.199009380368 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.0505356355929 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.