"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The statement points out that most of of the complaints have been about less time being devoted to local and weather news and also point out that local businesses that used to advertsie during said programme have canceled their contracts and attempts to establish this as a cause and effect. one important point to note in making any such judegements is that correlation does not imply causation, we require further evidence to ensure tha these two are infact related and that thee relation is not spurious , which calls fro more evidence.
The memorandum states that most of the complaints owing to the change in structure of the programme have been regarding the lack of local and weather news. But, it lacks any evidence about whether total complaints have gone up or the total no. of complaints have gone down. Such a figure would be a better proxy for customer dissatisfaction, rather than stating the proportionate size of the specific complaints. It could be that viewership might have gone up as more people prefer watching important national news, rather than unconsequential local news. The argument lacks any data about the trends in viewership, which could help us deduce the actual impact of the programme. A survey of customers preferences could also help us establish their preference and adjust their news accordingly.
Another important aspect while commenting on such trends in viewership of television is that in general television viewership has been going down owing to the rise of internet and smartphones, which could be the reason that local news rescinded their contract, as they do prefer investing more in advertising online. The memorandum lacks any evidence as to why local businesses have withdrawn. A survey of the said businesses could point out whether they have shifted to some other platform, in whch case switching the content from national news would be insignificant. But if this survey indicates their displeasure on removal of local news and it is further established that local news does attract more customers, the tv channel should focus more on local and weather news.
It could also be that customers have shifted to a new news channel and so have the advertisers. in such case the news channel needs to assess why it is loosing its customers base. In any case a comprehensive analysis of the needs of the customer needs to be made.
So, in all this passage memorandum should attach more evidence indicating customer displeasure and fall in customer viewership owing to lack of local news, and further also establish this as a reason for local businesses cancelling their contracts.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 434 350
No. of Characters: 2160 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.564 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.717 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.933 21.0
Sentence Length SD: 18.43 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.387 0.35
Sentence-Para Coherence: 0.584 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 36, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
The statement points out that most of of the complaints have been about less tim...
^^^^^
Line 1, column 293, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...o establish this as a cause and effect. one important point to note in making any s...
^^^
Line 1, column 507, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...d and that thee relation is not spurious , which calls fro more evidence. The me...
^^
Line 1, column 522, Rule ID: FOR_FRO[1]
Message: Did you mean 'for'?
Suggestion: for
... relation is not spurious , which calls fro more evidence. The memorandum states ...
^^^
Line 3, column 279, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l no. of complaints have gone down. Such a figure would be a better proxy for cus...
^^
Line 9, column 97, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...ws channel and so have the advertisers. in such case the news channel needs to ass...
^^
Transition Words or Phrases used:
accordingly, also, but, if, regarding, so, while, as to, in general, in any case
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2204.0 2260.96107784 97% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.07834101382 5.12650576532 99% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.78317994978 2.78398813304 100% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.447004608295 0.468620217663 95% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 79.8499024446 57.8364921388 138% => OK
Chars per sentence: 129.647058824 119.503703932 108% => OK
Words per sentence: 25.5294117647 23.324526521 109% => OK
Discourse Markers: 4.70588235294 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209759215153 0.218282227539 96% => OK
Sentence topic coherence: 0.074949623095 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0686066306757 0.0701772020484 98% => OK
Paragraph topic coherence: 0.124659412957 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0461946093869 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.