Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The memorandum stating that less time to weather and local news is being devoted shows that the television station is caring about their viewers, but the amount of concern shown is much more than it should be for some facts that are somewhat trivial and easy to solve.
The first things stated by business manager's memorandum is the amount of complaints received regarding their coverage of weather and local news. There are two anomalies in it. First, it is not stated whether complaints regarding local news are more or regarding the weather news. This needs to be clearly stated as it would help the news station pinpoint what the root if concern is. And second is the total number of complaints per viewership in the late night. If the ratio of total complaints to the viewership is less, then there is less need to be concerned and vice-versa. The facts about the complaints are needed to be stated comprehensively.
Now, the cancellation of advertisements by local businesses can also be for a different reason. It could be because the ads are shown during day time news, when the viewership is very low compared to the night time. Also, it could be because of the duration of the advertisement, which was shorter than the duration which was agreed on by the news channel. Due to the above and many other reasons, the business was not drawing much profit than it thought it would from the advertisement. That is why they could have withdrawn, as in the end a business need to generate more revenue than the cost of operation.
And finally, the business manager from the news channel has not accounting for who is the viewership in the late-night news. The upcoming youth tends to prefer the national views, whose numbers are increasing day-by-day and could bring about the viewership boost needed by the news channel, if they continue to tread along the same path.
So, the concern for the news channel for the complaints is overzealous and should be acted upon. As for the concern regarding the advertisements, the news channel need to incorporate some new strategies in order to account for the dwindling number of local advertisers on their channel.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 371 350
No. of Characters: 1754 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.389 4.7
Average Word Length: 4.728 4.6
Word Length SD: 2.633 2.4
No. of Words greater than 5 chars: 108 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.824 21.0
Sentence Length SD: 9.288 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 37, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... The first things stated by business managers memorandum is the amount of complaints ...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, if, regarding, second, so, then, as for
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1808.0 2260.96107784 80% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 4.87331536388 5.12650576532 95% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.69341434978 2.78398813304 97% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.463611859838 0.468620217663 99% => OK
syllable_count: 537.3 705.55239521 76% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 54.0843887574 57.8364921388 94% => OK
Chars per sentence: 106.352941176 119.503703932 89% => OK
Words per sentence: 21.8235294118 23.324526521 94% => OK
Discourse Markers: 3.88235294118 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.286943068178 0.218282227539 131% => OK
Sentence topic coherence: 0.100564006771 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0754284361568 0.0701772020484 107% => OK
Paragraph topic coherence: 0.167077705491 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0382942385592 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 67.08 48.3550499002 139% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.