The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how t
The author concludes that the only way to increase and attract moviegoers is to offer the same features as Apex, but this conclusion is not the real solution. According to the quotation, what we know is that many peoplo decrease the times to see movies because of the expensive ticket prices, not for the poor or old features of the theater; we don't know is that how people respond to the luxury equipment of Apex. All these details makes the conclusion unconvincing and digress from the real problem and solution.
Although the new-opened movie theater, Apex, is probably the most competitive opponent of Rialto, but there is no statistics about how many people have choosed to see movies at Apex instead of Rialto; maybe the amount of audience is poor. Since there is no evidence showing that Apex attracts more people, there is no reason that Rialto should adopt all features of Apex.
Moreover, the locations of two theaters may be the more important factor than equipment. Rialto is in the downtown, where is a excellent place to run entertainment business because there are many customers. On the contrary, Apex is in the mall outside of town, the location brings it not as many people as downtown does. In this respect, Rialto has the advantage to attract more audience.
Furthermore, according to the survey, most people said that they didn't go to movie theaters so often because the price is too high. If the result of survey is correct, which means that what makes people stay away from movie theaters is not the equipment but the ticket price. Therefore, there is nothing to do with how good the features of theaters are. If Rialto tries to attract more audience, the most effective way may be lowering the ticket price, but not investing money on expensive equipment which may force Rialto to reflect the cost to the customers - raising the ticket price further.
To sum up, the author jumps to conclusion with insufficient investigation; what Rialto should do to bring people back to movie theaters and create profit for itself is not blindly following Apex. Before Rialto takes any action, it really should dig deeper to find out the real reason of its bad profits, and strong evidence is needed to support that to be like Apex can make Rialto earn profits.
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Grammar and spelling errors:
Line 1, column 346, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...poor or old features of the theater; we dont know is that how people respond to the ...
^^^^
Line 9, column 126, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...nt. Rialto is in the downtown, where is a excellent place to run entertainment bu...
^
Line 13, column 66, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... the survey, most people said that they didnt go to movie theaters so often because t...
^^^^^
Transition Words or Phrases used:
but, furthermore, if, may, moreover, really, so, therefore, on the contrary, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.5258426966 118% => OK
Auxiliary verbs: 7.0 12.4196629213 56% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 18.0 33.0505617978 54% => OK
Preposition: 50.0 58.6224719101 85% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 1900.0 2235.4752809 85% => OK
No of words: 391.0 442.535393258 88% => More content wanted.
Chars per words: 4.85933503836 5.05705443957 96% => OK
Fourth root words length: 4.44676510885 4.55969084622 98% => OK
Word Length SD: 2.48772496675 2.79657885939 89% => OK
Unique words: 199.0 215.323595506 92% => More unique words wanted.
Unique words percentage: 0.50895140665 0.4932671777 103% => OK
syllable_count: 584.1 704.065955056 83% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 6.24550561798 32% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 5.0 3.10617977528 161% => OK
Conjunction: 4.0 1.77640449438 225% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.38483146067 160% => OK
Performance on sentences:
How many sentences: 15.0 20.2370786517 74% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 23.0359550562 113% => OK
Sentence length SD: 59.6626069382 60.3974514979 99% => OK
Chars per sentence: 126.666666667 118.986275619 106% => OK
Words per sentence: 26.0666666667 23.4991977007 111% => OK
Discourse Markers: 5.73333333333 5.21951772744 110% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 3.0 7.80617977528 38% => OK
Sentences with positive sentiment : 8.0 10.2758426966 78% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.83258426966 83% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217145272454 0.243740707755 89% => OK
Sentence topic coherence: 0.0752264581658 0.0831039109588 91% => OK
Sentence topic coherence SD: 0.0452615953583 0.0758088955206 60% => OK
Paragraph topic coherence: 0.125917912551 0.150359130593 84% => OK
Paragraph topic coherence SD: 0.0389973602279 0.0667264976115 58% => OK
Essay readability:
automated_readability_index: 14.5 14.1392134831 103% => OK
flesch_reading_ease: 53.55 48.8420337079 110% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.1743820225 101% => OK
coleman_liau_index: 11.2 12.1639044944 92% => OK
dale_chall_readability_score: 8.32 8.38706741573 99% => OK
difficult_words: 84.0 100.480337079 84% => More difficult words wanted.
linsear_write_formula: 13.5 11.8971910112 113% => OK
gunning_fog: 12.4 11.2143820225 111% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.