The following is taken from a memo from the advertising director of the super screen movie production company.
Acoording to a recent report from our marketing department, during the past year, fewer people attended super screen- produced movies than in any other year. And yet the percentage of positive review by movie reviewers about specific super screen movies actually increased during the past year. Clearly, the content of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide wether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to this questions would help to evaluate the recommendation.
Super Screen Movie production company , is a company that satisfy people by providing them thier need -via various kinds of movies. Considering the author points of view laid down, it is a good point of view but more understanding neeeded before jumping into final conclusion.
The author made mention of marketing departments in super screen movie production company, where he was able to analyse the amount of people who attended the super screen production movies but the author was vague when he was presenting his information. He failed to mention the mode and way inwhich he carried out his analysis. Therefore with the above reason it will be difficult to resolve the conclude if that is really the company problem.
Analysing what the author meant by fewer, it is a cogent point one need to analyse. How few are the people in the present year compare to the other year made mention. Even though the author was also equivocal in that the year was not stated for lucid consideration. The author as well was one sided in that he was so quick to conclude by saying the quality of movies produced are of great quality. How did he carry out his analysis? and also how sure is it? what did he mean by quality?
Advertising is something good for super screen company, but the author failed to mention the amount of advertisment that has been taking place. Therefore we are void of information on advertisment which ought to be made mention of. Importantly, the author was also equivocal in that he made mention of percentage of positive reviews carried out by reviewers but failed to mention the mode of their operation. Also he failed to mention how many time the review was done. Is it once ?
Conclusively, its only when the above questions are shed light upon carefully before one can then consider allocating great share on advertising budget. One can not just judge based on one side of a coin or based on a surface consideration without an indepth consideration.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 341 350
No. of Characters: 1596 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 4.68 4.6
Word Length SD: 2.577 2.4
No. of Words greater than 5 chars: 111 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 42 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.059 21.0
Sentence Length SD: 7.87 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.573 0.50
Sentence-Sentence Coherence: 0.164 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 39, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
Super Screen Movie production company , is a company that satisfy people by pro...
^^
Line 5, column 158, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se the amount of people who attended the super screen production movies but the a...
^^
Line 5, column 331, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ay inwhich he carried out his analysis. Therefore with the above reason it will be diffic...
^^^^^^^^^
Line 5, column 395, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... reason it will be difficult to resolve the conclude if that is really the company problem. ...
^^^^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f that is really the company problem. Analysing what the author meant by few...
^^^^
Line 9, column 436, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...ity. How did he carry out his analysis? and also how sure is it? what did he mean b...
^^^
Line 9, column 461, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
... his analysis? and also how sure is it? what did he mean by quality? Advertis...
^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s it? what did he mean by quality? Advertising is something good for super ...
^^
Line 13, column 147, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...dvertisment that has been taking place. Therefore we are void of information on advertism...
^^^^^^^^^
Line 13, column 412, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...to mention the mode of their operation. Also he failed to mention how many time the...
^^^^
Line 13, column 442, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun time seems to be countable; consider using: 'many times'.
Suggestion: many times
...peration. Also he failed to mention how many time the review was done. Is it once ? ...
^^^^^^^^^
Line 13, column 451, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Also he failed to mention how many time the review was done. Is it once ? C...
^^
Line 17, column 124, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e one can then consider allocating great share on advertising budget. One can not...
^^
Transition Words or Phrases used:
also, but, if, really, so, then, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1647.0 2260.96107784 73% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 4.82991202346 5.12650576532 94% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.66896842694 2.78398813304 96% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.510263929619 0.468620217663 109% => OK
syllable_count: 528.3 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 58.2844301014 57.8364921388 101% => OK
Chars per sentence: 86.6842105263 119.503703932 73% => OK
Words per sentence: 17.9473684211 23.324526521 77% => OK
Discourse Markers: 2.52631578947 5.70786347227 44% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.147319725208 0.218282227539 67% => OK
Sentence topic coherence: 0.0417508997524 0.0743258471296 56% => OK
Sentence topic coherence SD: 0.0693478394007 0.0701772020484 99% => OK
Paragraph topic coherence: 0.0859680926941 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0551801987785 0.0628817314937 88% => OK
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.44 12.5979740519 83% => OK
dale_chall_readability_score: 7.54 8.32208582834 91% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.