Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The author of the memo contends that they should re-lengthen the time for weather and local news to avoid losing further advertising incomes and to lure more viewers to watch their news program. This may sound reasonable, but his/her assertion relies on several assumptions that need to be proved with further specific evidence. Without that, his/her assertion will be weakened significantly.
First and foremost, the stated period may not sufficient to determine. One year may not be representative to show the general trend of TV watchers. To analyze the general and fully representative trend, we need to study several years which can give more reliable results. Also, the absolute number of complaints is required. Even though most of the complaints suggested from viewers were for weather and local news, it would be a negligible result if the initial complaints number was very small, such as five to ten. Without specific information concerning much longer period analysis and absolute complaint numbers, the author's opinion cannot be persuasive.
Furthermore, the author has to offer the reason why local businesses canceled their advertisement. He/she assumes that they canceled advertisements due to decreased time for local news. However, they might not cancel for that reason. For example, if there was an economic recession last year, most local businesses, especially small restaurants, could not prolong the advertising contract. If the reason was irrelevant to the lesser time, restoring the time would not give any benefit to the television station. In addition, there is no specific number of local businesses who canceled the advertising, too. If it is a small number enough to neglect, the stated loss from losing advertisement may not be significant as assumed. So, the author has to reveal the connection between the reason they canceled and program schedule.
Lastly, he/she guesses they can increase viewers and avoid losing further revenues by rearranging the news time. However, it is unknown whether the current watchers and advertisers are satisfired with current form or not. If decreasing the national news make them uncomfortable, they will quit to watch or do not prolong their advertisements. This can literally decrease the watchers and bring significant loss in advertising revenues. So specific evidence pertaining to current viewers and advertisers are necessary to determine this restoring decision.
In sum, the author has to give more specific evidence mentioned above.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
- Over the past year our late night news program has devoted increasingly more time to covering national news and less time to covering weather and local news During the same time period most of the complaints we received from viewers were concerned with th 70
- A nation should require all of its students to study the same national curriculum until they enter college 54
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 394 350
No. of Characters: 2067 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.455 4.7
Average Word Length: 5.246 4.6
Word Length SD: 2.837 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.13 21.0
Sentence Length SD: 6.489 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.274 0.35
Sentence-Para Coherence: 0.487 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 623, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...sis and absolute complaint numbers, the authors opinion cannot be persuasive. Furth...
^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, lastly, may, so, then, as to, for example, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2132.0 2260.96107784 94% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.46666666667 5.12650576532 107% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.92265404049 2.78398813304 105% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.535897435897 0.468620217663 114% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.9089048399 57.8364921388 66% => OK
Chars per sentence: 92.6956521739 119.503703932 78% => OK
Words per sentence: 16.9565217391 23.324526521 73% => OK
Discourse Markers: 4.65217391304 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.24265297693 0.218282227539 111% => OK
Sentence topic coherence: 0.0624449625318 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0692131575245 0.0701772020484 99% => OK
Paragraph topic coherence: 0.123480617992 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0511520864023 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 46.78 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 14.15 12.5979740519 112% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.