The recent report from the marketing department suggests that there is a need for allocation of a greater budget for the Super Screen movies to increase awareness. This is based on the pretext that very few people attended the Super Screen Movies this year, even though the movies had great reviews last year. Hence it is extrapolated that increasing public awareness would increase the number of viewers watching Super Screen movies. I would present three pieces of evidence that would suggest that why this recommendation is unreasonable.
In the memo from the advertising director of the Super Screen Movie Production Company, it is stated that to reach a larger audience, the Super Screen Company should allocate a larger budget for advertising. The author of the argument came to this recommendation based on the fact that last year the number of audiences with positive reviews increased, and the review did not reach the gamut of audience because of a lack of audience. However, before the recommendation can be properly evaluated, three questions must be answered by the proponent of the argument.
First of all, are the previous scenarios from the past year and the upcoming year comparable? In other words, is it reasonable to assume that fewer people visited the super screen last year and that the same will also occur this year? It is possible that people were busy with their most important work, so they could not go to the movie. In addition, perhaps the expense level of the audience—such as compared to the income on other most basic needs such as children's school fees, food items, and rent bills, etc.—increased and they could not allocate budget for a movie or entertainment. Furthermore, maybe this year was an election year and more people were busy with political advertising and did not get sufficient time for movies. If either of these scenarios has merit, the conclusion is significantly weakened.
Secondly, is it wise to think that people's flow is reduced just because they were unaware of the quality of the movie? Can they be so tasteless and unaware of movies--especially all the dwellers? Where there is a will, there is a way. People get information from all the sources if they are really interested in anything. It is an arrant immature assumption of the proponent of the argument that people did not come just because they were not aware of it. The author, here, is not taking only a special group of people, rather he is including all people--who used to go to movies the previous year but not now. It is possible that they are not satisfied with the movie quality and content: they did not like the content, graphics, or maybe did not feel heartened. Additionally, it is also possible that there are other theaters that offer the same quality of movie and don’t cost an exorbitant price. Thus, if any of the questions gets validation, then the argument doesn’t hold water.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to answer all the above questions and offer more evidence (perhaps in the form of a systematic research study), then it will be possible to fully evaluate the viability of the proposed recommendation to allocate a considerable amount of money for advertising.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-06-27 | ashbin_bhat | 59 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 6 2
No. of Sentences: 20 15
No. of Words: 479 350
No. of Characters: 2246 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.678 4.7
Average Word Length: 4.689 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.95 21.0
Sentence Length SD: 10.249 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.471 0.50
Sentence-Sentence Coherence: 0.062 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 366, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'reach'
Suggestion: reach
...ve review increased, the review did not reached to the gamut of audience because of lac...
^^^^^^^
Line 3, column 604, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...or movie or entertainment. Further, May be this year was the election year and mor...
^^
Line 3, column 747, Rule ID: THIS_NNS[2]
Message: Did you mean 'this scenario' or 'these scenarios'?
Suggestion: this scenario; these scenarios
...ufficient time for movies. If either of these scenario has a merit, the conclusion is signific...
^^^^^^^^^^^^^^
Line 4, column 189, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Where” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...f movies -- especially all the dweller? Where there is an will there is a way. People...
^^^^^
Line 4, column 204, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ecially all the dweller? Where there is an will there is a way. People get informa...
^^
Line 4, column 405, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'come'
Suggestion: come
...ent of the argument that people did not came just because they were not aware of. Th...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, really, second, secondly, so, then, thus, well, in addition, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2270.0 2260.96107784 100% => OK
No of words: 464.0 441.139720559 105% => OK
Chars per words: 4.89224137931 5.12650576532 95% => OK
Fourth root words length: 4.64119157421 4.56307096286 102% => OK
Word Length SD: 2.69432543752 2.78398813304 97% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.502155172414 0.468620217663 107% => OK
syllable_count: 715.5 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.8528673898 57.8364921388 102% => OK
Chars per sentence: 113.5 119.503703932 95% => OK
Words per sentence: 23.2 23.324526521 99% => OK
Discourse Markers: 6.65 5.70786347227 117% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263370084117 0.218282227539 121% => OK
Sentence topic coherence: 0.0671850711742 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.0638397694239 0.0701772020484 91% => OK
Paragraph topic coherence: 0.147146918266 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.0782376280794 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.