According to the memorandum, the manager has proposed to change the current rock-music format followed by the WWAC radio station to a news and talk format to increase the listening population. The manager came to this conclusion based on the fact that despite the number of residents in the area having increased, the number of listeners has reduced. However, before the validity of the argument could be properly evaluated, three questions need to be answered.
First, are the retired people interested or able to listen to WWAC radio station? It might be possible that retired citizens have been listening to another radio station their entire life. In this scenario, their habits have become so entrenched that the individuals do not pay heed to other radio stations and stick to their old favorites despite the variation in the quality of content offered. Moreover, it might be that due to their age, retired individuals are suffering from ailments that impair their hearing ability. This condition precludes them from using the radio as a source of entertainment and information. If this is true, then the argument will be significantly undermined.
Second, are the number of residents the only factor affecting the number of listeners? It is likely that the radio station is not following regular and effective advertisement regimes that are ostensibly done by the other contemporary radio stations as an effort to increase market share. Moreover, the current listeners could be recluses who do not socialize with fellow humans. In this case, the word-of-mouth way of gaining popularity diminished profoundly. If this is true, then the argument would be rendered weak.
Third, will the number of local listeners remain the same if the station changes its rock-music format? It is possible that the consumers of existing rock music, after the change in the format, stop following the radio station. Moreover, the demographics of a region are variable and thus the tastes of the population concerning music and arts can change drastically with time. In this scenario, predicting growth based on serving what is popular ‘now’ is not an ideal way to succeed. If this is true, the argument does not hold water.
In conclusion, although the author might have come to a sound conclusion, many unwarranted assumptions have been made. More facts need to be presented, perhaps in the form of detailed surveys (or systematic scientific studies) to support the argument. The soundness of the proposal could be fully evaluated if the manager could answer the above three questions.
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Essay evaluations by e-grader
Transition Words or Phrases used:
first, however, if, moreover, second, so, then, third, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2172.0 2260.96107784 96% => OK
No of words: 417.0 441.139720559 95% => More content wanted.
Chars per words: 5.20863309353 5.12650576532 102% => OK
Fourth root words length: 4.5189133491 4.56307096286 99% => OK
Word Length SD: 2.79298164212 2.78398813304 100% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.513189448441 0.468620217663 110% => OK
syllable_count: 675.9 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.2831121164 57.8364921388 73% => OK
Chars per sentence: 98.7272727273 119.503703932 83% => OK
Words per sentence: 18.9545454545 23.324526521 81% => OK
Discourse Markers: 3.36363636364 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193718986811 0.218282227539 89% => OK
Sentence topic coherence: 0.0595371970221 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0637252005374 0.0701772020484 91% => OK
Paragraph topic coherence: 0.11388668176 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0673510492929 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
first, however, if, moreover, second, so, then, third, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2172.0 2260.96107784 96% => OK
No of words: 417.0 441.139720559 95% => More content wanted.
Chars per words: 5.20863309353 5.12650576532 102% => OK
Fourth root words length: 4.5189133491 4.56307096286 99% => OK
Word Length SD: 2.79298164212 2.78398813304 100% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.513189448441 0.468620217663 110% => OK
syllable_count: 675.9 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.2831121164 57.8364921388 73% => OK
Chars per sentence: 98.7272727273 119.503703932 83% => OK
Words per sentence: 18.9545454545 23.324526521 81% => OK
Discourse Markers: 3.36363636364 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193718986811 0.218282227539 89% => OK
Sentence topic coherence: 0.0595371970221 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0637252005374 0.0701772020484 91% => OK
Paragraph topic coherence: 0.11388668176 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0673510492929 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.