More and more people want to buy famous brands of clothes, cars, and other items. What are the reasons? Do you think it is a positive or negative development?
Increasingly more people opt for brand name products over off-brands in their shopping experience. There could be several explanations for this, which, I believe, is an undesirable trend in the long run.
The motives behind luxury purchases can be justified by the consumers’ confidence in product quality and the need for social acceptance. Firstly, recognized brand names are often known for their superior quality experience. Take the iPhone, a mobile phone product of the world-renowned technology manufacturer, Apple, for example. A new model of the phone is released annually, and regardless of its exorbitant cost, it is still highly sought after due to its great durability and security. Owning such high-priced products, consumers could also be perceived as fashionable, trendy, or high-class. This can help them promote their personal or professional image and fit into a particular subculture or peer group.
It is my firm belief that the trend of purchasing luxury brands can bring more harm than good. Although the quality of such brand products is undeniable, they are often overpriced for incurring a massive sum of money for marketing, and celebrity endorsement. With the equivalent quality, consumers can turn to companies that use skilled craft people to manufacture their products. Such businesses are not about conspicuous displays of consumption but rather well-made products, hence, can offer goods that is durable and subtle in its design, yet, still relatively affordable. For those who want to present a higher social status via their luxury belongings, it can be a double-edged sword as the associations of superiority and privilege that often make luxury so enticing can backfire and make consumers feel inauthentic. To put it another way, people who act out this desirable lifestyle to gain social acceptance could struggle to reconcile who they really are with the artificial role they are playing. Worse still, once consumers develop an emotional attachment to brands, they can keep on buying any products and services of the brands they love. Such brand loyalty can result in a tremendous waste of money, as can be demonstrated in the iPhone fans who are willing to splash out money on the annual new model of the phone and its accompanying accessories even though their old phone still functions well.
In conclusion, brand quality and social status display are two primary reasons for famous brand purchases, which is a negative development since consumers can be overcharged and promote an untrue identity about themselves.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-21 | Phuong1810 | 84 | view |
| 2023-08-21 | Phuong1810 | 11 | view |
| 2023-08-21 | Phuong1810 | 89 | view |
| 2023-08-21 | Phuong1810 | 11 | view |
| 2022-10-14 | majhar | 78 | view |
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Grammar and spelling errors:
Line 3, column 310, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'company'.
Suggestion: company
...uivalent quality, consumers can turn to companies that use skilled craft people to manufa...
^^^^^^^^^
Line 3, column 1335, Rule ID: IT_IS[7]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...n the annual new model of the phone and its accompanying accessories even though th...
^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, really, so, still, then, well, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 13.1623246493 152% => OK
Auxiliary verbs: 15.0 7.85571142285 191% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2158.0 1615.20841683 134% => OK
No of words: 405.0 315.596192385 128% => OK
Chars per words: 5.32839506173 5.12529762239 104% => OK
Fourth root words length: 4.48604634366 4.20363070211 107% => OK
Word Length SD: 2.94441312715 2.80592935109 105% => OK
Unique words: 235.0 176.041082164 133% => OK
Unique words percentage: 0.58024691358 0.561755894193 103% => OK
syllable_count: 671.4 506.74238477 132% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 53.0250316288 49.4020404114 107% => OK
Chars per sentence: 126.941176471 106.682146367 119% => OK
Words per sentence: 23.8235294118 20.7667163134 115% => OK
Discourse Markers: 5.58823529412 7.06120827912 79% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.104083908545 0.244688304435 43% => OK
Sentence topic coherence: 0.0372763023664 0.084324248473 44% => OK
Sentence topic coherence SD: 0.0507538748468 0.0667982634062 76% => OK
Paragraph topic coherence: 0.0848493213358 0.151304729494 56% => OK
Paragraph topic coherence SD: 0.0488134479975 0.056905535591 86% => OK
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 13.93 12.4159519038 112% => OK
dale_chall_readability_score: 9.38 8.58950901804 109% => OK
difficult_words: 118.0 78.4519038076 150% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.