practice8-q6
Consumers judge the value of a product and determine whether they will purchase it or not depending on the answers they receive to certain questions. These questions are always about the key qualities of a product. As advertisers it is essential for us to know these questions. So today, we’re going to study the two most common kinds of questions consumers ask.
The first are intrinsic. These ask about the internal qualities and characteristics of a product. They deal with the physical characteristics of a good. For example, think of a customer walking into a grocery store to purchase orange juice. He sees a variety of orange juice that he must choose from. He asks himself an intrinsic question about the internal quality of the juice to help: which has the best flavor? After scanning the information contained on the labels of each carton of orange juice, he finds one that emphasizes how its orange juice tastes like real oranges, so he purchases that one based on the answer he read to the intrinsic question he asked.
The second kind is extrinsic. It doesn’t deal with the physical characteristics of the product, but rather how the product is presented. Let’s illustrate this with the same example. Say that the man still wants to buy orange juice, but this time he bases his decision on an extrinsic question: which one looks like it has the best quality? He examines the packaging of the different containers. He sees that some are in plastic bottles, others in cardboard cartons, and still others in glass. He believes that glass is a more elegant and high quality packaging material, so he assumes that the orange juice in it is of higher quality too, so he purchases it, choosing based on an extrinsic question.
Post dates | Users | rates | Contents |
---|---|---|---|
2016-03-13 | saramhl | 90.00 | Check this speaking |
2016-03-11 | saramhl | 80.00 | Check this speaking |
2016-03-11 | saramhl | 80.00 | Check this speaking |
2016-03-11 | saramhl | 90.00 | Check this speaking |
2016-03-13 | saramhl | 80.00 | Check this speaking |
- Do you agree or disagree that progress is always good? Use specific reasons and examples to support your answer. 80
- practice8-q1Describe a time in your life when someone’s help was very important. Use specific reasons and details to explain why the help you received was so valuable. 80
- 14. Some people prefer to live in places that have the same weather or climate all year long. Others like to live in areas where the weather changes several times a year. Which do you prefer? Use specific reasons and examples to support your choice. 80
- Choose one of the following transportation vehicles and explain why you think it has changed people’s lives.• automobiles• bicycles• airplanesUse specific reasons and examples to support your answer. 80
- Some people think that children should begin their formal education at a very early age and should spend most of their time on school studies. Others believe that young children should spend most of their time playing. Compare these two views. Which view 80
26 in 30
Great!