Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for fou

The argument claims that advertising the price of item of a grocery store in the newspaper The Gazette will help in increase of sales of the store. To support this statement, the author cites evidence and suggests considering its results. It stated that last month a store Marston advertised thirty articles of its store for four days in Thee Gazette and each time there was seen one or more products sold. Moreover, when the clerks of the store asked the shopper if they had read the ad in the newspaper, they got positive answers. Additionally, the author stated half of the shoppers who responded positively, spent above $100 at the store. The author here manipulates the facts and conveys a distorted way of the situation. The conclusion also relies on assumptions for which there is no clear evidence. Hence, the argument is weak and has several flaws.

Firstly, the author compares the products of a grocery store to another store Marston. The author failed to mention whether Marston is also a grocery store or not, which is a serious flaw. If Marston is not a grocery store, then the products of the grocery cannot be compared with that of Marston’s. Because products of similar nature are to be compared. On the contrary if Marston is also a grocery store, it is not again not good enough to compare because it might be possible that the thirty items which Marston advertised were of good quality and lower in price. And due to this factor there was increase in sales of Marston. Giving an advertisement of an article which is not of good quality will be of no help in increase of sales. Therefore, the author must have specified the quality of the articles or any other description of the articles in order to prove himself right.

Secondly, as the author states that half of the customers who responded affirmative spent over $100 at the store. This might be because all the products of the store are priced above $100 and then it is natural that the spending at that store will be above $100. The author here failed to give sufficient information regarding the thirty articles of Marston, due to which the argument remained full of flaws. If the author had mentioned that there were also articles which were of low price say, ranging from $10 to $90 or something, then it would have been right to think that there was increase in the sales at the grocery store. The statement reveals examples of leap of faith, poor reasoning and ill-defined. Without any convincing answers to the question. One is left with the impression that the claim is more of a wishful thinking rather than substantive evidence.

In conclusion, the argument is flawed due to the above-mentioned reasons and is therefore unconvincing. It could have been considerably strengthened if the author had provided any description of the thirty products which he had mentioned. In order to assess the merits of a certain situation it is essential to have full knowledge of all contributing factors. In this particular case, the argument remains unsubstantiated and open to debate.