“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie production company believes that increasing the amount of advertising the company does will increase the amount of people attending Super Screen produced movies. He believes this because during the past year fewer people than ever before attended Super Screen produced movies, yet the percentage of positive reviews about specific Super Screen produced movies increased over the past year. Ostensibly the extra advertising would tout the good reviews written about Super Screen movies. Before this plan is implemented, however, Super Screen needs to address some questions about its possible flaws.
First of all, the company needs to ask what the actual number of people attending its movies as compared to the movies of other production companies is. The number of people going to movies may have been in universal decline. If this is the case and more people are going to see Super Screen Movies than the movies of any other production company, advertising about how fun it is to go to the movie theatre may do more to boost Super Screen viewership than advertising promoting its own good reviews.
Secondly, the company needs to ask what the actual original number of positive reviews was. If Super Screen movies received 1% positive reviews last year and this year they received 2% positive reviews, getting that message to viewers is not going to increase Super Screen attendance. Making better movies would be much more likely to increase attendance rates.
Finally, Super Screen needs to ask what the relationship is between its viewers and the movie reviewers cited in the memo. Using a survey distributed to its target audience, Super Screen could determine if movie reviews have an effect on their audience's decision to go see a movie, whether movie reviewers tended to have the same taste as the target audience and exactly whether or not movie reviews are reaching the audience. Super Screen also needs to consider how its movie choices have affected the separate movie reviewer and audience populations. If the studio has switched from making mega-blockbuster action movies to more nuanced dramas, the general public may be less willing to go see their movies even though movie critics prefer the dramas to the action movies.
Finally the studio must ask whether the percentage of positive reviews is really a relevant way to measure the potential impact of movie reviews. There are dozens of movie reviewers but when deciding whether to not to go to a movie, the general public will usually pick from among the 10 most popular movie reviews. These are the reviews that will impress the public if they are included in advertising. If the most popular movie reviewers disliked Super Screen movies that a larger number of small time film bloggers reviewed positively, Super Screen needs to think of a new advertising strategy.
In conclusion, there are many questions Super Screen needs to answer before using this advertising director's plan. They need to look carefully at actual numbers, both of viewership and of positive reviews. The also need to identify the relationship that their target audience has with movie reviewers and determine how their target audience feels about their movies. Fianlly they need to take a nuanced look at the movie reviews that they use in their advertising.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-07 | Venkateshwar | 50 | view |
| 2019-11-25 | Venkateshwar | 23 | view |
| 2019-11-25 | Smrithi B R | 33 | view |
| 2019-11-09 | sampath srini | 50 | view |
| 2019-11-01 | harshalg007 | 42 | view |
- “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movie 58
- In surveys Mason City residents rank water sports (swimming, boating and fishing) among their favorite recreational activities. The Mason River flowing through the city is rarely used for these pursuits, however, and the city park department devotes littl 68
- “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movie 50
- “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movie 58
- “When someone achieves greatness in any field such as the arts, science, politics, or business that person’s achievements are more important than any of his or her personal faults.” 16
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The advertising director of the Super Sc...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... questions about its possible flaws. First of all, the company needs to ask w...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sing promoting its own good reviews. Secondly, the company needs to ask what ...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...likely to increase attendance rates. Finally, Super Screen needs to ask what ...
^^^^^
Line 7, column 378, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...aste as the target audience and exactly whether or not movie reviews are reaching the audience...
^^^^^^^^^^^^^^
Line 7, column 660, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...tion movies to more nuanced dramas, the general public may be less willing to go see their mov...
^^^^^^^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...fer the dramas to the action movies. Finally the studio must ask whether the ...
^^^^^
Line 9, column 6, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...he dramas to the action movies. Finally the studio must ask whether the percent...
^^^^^^^
Line 9, column 244, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ng whether to not to go to a movie, the general public will usually pick from among the 10 mos...
^^^^^^^^^^^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...think of a new advertising strategy. In conclusion, there are many questions ...
^^^^^
Discourse Markers used:
['also', 'but', 'finally', 'first', 'however', 'if', 'look', 'may', 'really', 'second', 'secondly', 'so', 'as to', 'in conclusion', 'first of all']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.304421768707 0.25644967241 119% => OK
Verbs: 0.173469387755 0.15541462614 112% => OK
Adjectives: 0.0765306122449 0.0836205057962 92% => OK
Adverbs: 0.0408163265306 0.0520304965353 78% => OK
Pronouns: 0.0323129251701 0.0272364105082 119% => OK
Prepositions: 0.105442176871 0.125424944231 84% => OK
Participles: 0.0391156462585 0.0416121511921 94% => OK
Conjunctions: 2.49191112795 2.79052419416 89% => OK
Infinitives: 0.0493197278912 0.026700313972 185% => Less infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.100340136054 0.113004496875 89% => OK
Modal_auxiliary: 0.0170068027211 0.0255425247493 67% => OK
WH_determiners: 0.0136054421769 0.0127820249294 106% => OK
Vocabulary words and sentences:
No of characters: 3412.0 2731.13054187 125% => OK
No of words: 549.0 446.07635468 123% => OK
Chars per words: 6.21493624772 6.12365571057 101% => OK
Fourth root words length: 4.84053189512 4.57801047555 106% => OK
words length more than 5 chars: 0.406193078324 0.378187486979 107% => OK
words length more than 6 chars: 0.269581056466 0.287650121315 94% => OK
words length more than 7 chars: 0.183970856102 0.208842608468 88% => OK
words length more than 8 chars: 0.0928961748634 0.135150697306 69% => OK
Word Length SD: 2.49191112795 2.79052419416 89% => OK
Unique words: 223.0 207.018472906 108% => OK
Unique words percentage: 0.406193078324 0.469332199767 87% => More unique words wanted or less content wanted.
Word variations: 47.251866981 52.1807786196 91% => OK
How many sentences: 22.0 20.039408867 110% => OK
Sentence length: 24.9545454545 23.2022227129 108% => OK
Sentence length SD: 64.1989418311 57.7814097925 111% => OK
Chars per sentence: 155.090909091 141.986410481 109% => OK
Words per sentence: 24.9545454545 23.2022227129 108% => OK
Discourse Markers: 0.681818181818 0.724660767414 94% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 10.0 3.58251231527 279% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 51.9126511012 51.9672348444 100% => OK
Elegance: 1.82068965517 1.8405768891 99% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.531507940993 0.441005458295 121% => OK
Sentence sentence coherence: 0.155708742597 0.135418324435 115% => OK
Sentence sentence coherence SD: 0.0814768235406 0.0829849096947 98% => OK
Sentence paragraph coherence: 0.613427109676 0.58762219726 104% => OK
Sentence paragraph coherence SD: 0.140927532659 0.147661913831 95% => OK
Sentence topic coherence: 0.2167695725 0.193483328276 112% => OK
Sentence topic coherence SD: 0.105452018369 0.0970749176394 109% => OK
Paragraph paragraph coherence: 0.43793413637 0.42659136922 103% => OK
Paragraph paragraph coherence SD: 0.0827855945964 0.0774707102158 107% => OK
Paragraph topic coherence: 0.348096174876 0.312017818177 112% => OK
Paragraph topic coherence SD: 0.0868890158839 0.0698173142475 124% => OK
Task Achievement:
Sentences with positive sentiment : 19.0 8.33743842365 228% => OK
Sentences with negative sentiment : 1.0 6.87684729064 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 18.0 6.46551724138 278% => OK
Negative topic words: 1.0 5.36822660099 19% => More negative topic words wanted.
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.