The following is part of a business plan created by the management of the Megamart grocery store:
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
Discuss how well reasoned … etc.
The argument that because the total sales of Megamart grocery stores has increased by 20 percent since it added a pharmacy section to the grocery store raises some important concerns that must be addressed in order to substantiate the argument. In the statement that follows the management justifies its decision by stating that, the main concern of the customers is the convenience of one-stop shopping. Further, the author states the management’s decision of future vision that includes a separate department of clothing, automotive parts, a garden shop, and a restaurant. This does not constitut...
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Attribute Value Ideal
Score: 5.5 out of 6
Category: Excellent Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 402 350
No. of Characters: 2016 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.478 4.7
Average Word Length: 5.015 4.6
Word Length SD: 2.734 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.333 21.0
Sentence Length SD: 7.703 7.5
Use of Discourse Markers (%): 0.278 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.075 0.07
Number of Paragraphs: 5 5