Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company's extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.
According to the author, Many of the popular television and radio commercials use memorable tunes and song lyrics to get the attention to the product being advertised, It was found in a recent study conducted by a few high schools students that people tend to remember jingles of some popular soft drinks and fast-food restaurants. Author shows concers over decreasing sales of their home applicanes and futhur has suggested that they should also advertise using songs and lyrics in that way their will be a boost in company's profit, this conclusion drawn by the author is baseless and is made on many assumptions.
Firstly the author mentions that according to a recent study by high school students 85 percent of people tend to remember jingles of the famous brand of soft drinks and fast foods, but the author has failed to mention the number of people who were involved, the age group of the people surveyed and the authenticity of the data written. One very strong assumption that the author has made is that a survey which is done for a group of small people is applicable for the whole population. It might be a case that the survey was conducted for soft drinks and fast-food products and hence cannot be assumed to be true for other products. Hence the author with this argument has failed us to convience.
Secondly, the author has mentioned that even in the presence of extensive advertising in magazines during the past year, saled of the company has decline. Here again the author has failed to mention that the target audience for which the home applicanes where made was hit by those advertisment or not. For example if the advertisment of the home applicants were made in magazines which had a target audience of children's and teenagers. They have a very say in buying home applicantions and hence the decline in the sell of those products seems legitmate. therefore the author must consider the importance that right people were targeted by the advertising stragey or not. Futhremore the author has failed to mention the other types of marketing startegy that are available like newspapaer adversting or televisons marketing and online marketing which are a very useful methods these days and can be looked into for better advertising.
It is a very well known fact in today's competative world that the more the product is advertised the more it has the probablity of florishing in the market but it is not always true, in case of new company who has to compet with an existing established company this cant be true always. Hence the author has mentioned decrease in sales of products, the only reason for this decrease cannot be meger advertsing but author needs to find the root casue for the decline of the sales the author must look for other comapnies selling home applicants and also if they need to increase the customer services or their is any default in the product which makes problems for the users and find other factors why people are facing away from the company.
Lastly, the author must consider all the factors before drawing out a conclusion that just by advertising through songs and lyrics they can easliy increase their sale and must resolve the actual factors which lead to the fall of sales in the market.
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Grammar and spelling errors:
Line 3, column 637, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... assumed to be true for other products. Hence the author with this argument has faile...
^^^^^
Line 5, column 557, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...sell of those products seems legitmate. therefore the author must consider the importance...
^^^^^^^^^
Line 5, column 557, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: therefore,
...sell of those products seems legitmate. therefore the author must consider the importance...
^^^^^^^^^
Line 5, column 717, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hremore the author has failed to mention the other types of marketing startegy th...
^^
Line 5, column 872, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'method'?
Suggestion: method
...nline marketing which are a very useful methods these days and can be looked into for b...
^^^^^^^
Line 7, column 267, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...th an existing established company this cant be true always. Hence the author has me...
^^^^
Line 7, column 288, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ished company this cant be true always. Hence the author has mentioned decrease in sa...
^^^^^
Line 7, column 604, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...ed to increase the customer services or their is any default in the product which mak...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, lastly, look, second, secondly, so, then, therefore, well, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2700.0 2260.96107784 119% => OK
No of words: 559.0 441.139720559 127% => OK
Chars per words: 4.83005366726 5.12650576532 94% => OK
Fourth root words length: 4.86242540663 4.56307096286 107% => OK
Word Length SD: 2.54018115756 2.78398813304 91% => OK
Unique words: 250.0 204.123752495 122% => OK
Unique words percentage: 0.447227191413 0.468620217663 95% => OK
syllable_count: 838.8 705.55239521 119% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 37.0 22.8473053892 162% => The Avg. Sentence Length is relatively long.
Sentence length SD: 104.823322256 57.8364921388 181% => OK
Chars per sentence: 180.0 119.503703932 151% => OK
Words per sentence: 37.2666666667 23.324526521 160% => OK
Discourse Markers: 7.66666666667 5.70786347227 134% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191326472953 0.218282227539 88% => OK
Sentence topic coherence: 0.0682433474016 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.107897720543 0.0701772020484 154% => OK
Paragraph topic coherence: 0.12536800423 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.136923428176 0.0628817314937 218% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 20.0 14.3799401198 139% => OK
flesch_reading_ease: 42.38 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.5 12.197005988 135% => OK
coleman_liau_index: 11.33 12.5979740519 90% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 27.5 12.3882235529 222% => Linsear_write_formula is high.
gunning_fog: 16.8 11.1389221557 151% => OK
text_standard: 17.0 11.9071856287 143% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.