Should late-night program revert back to local news and weather because losing advertising revenue from local businesses
"Four in five doctors recommend this toothpaste" attepts to give you a pretty picture of the brand and how well it works. However, this way of advertising does not give you any information on the type or number of doctors surveyed or if the doctors were paid to say yes. In other words, the brand is giving you a statistic without the proper information to interpret that statistic. Just because a late-nigth news program has been given complaints about not covering local news and weather and has lost advertising contracts with local businesses does not mean the program isn't succeeding. In order to know that, we must be able to evaluate the number of complaints, and the type of the complainers, and how much money is being lost from local businesses and how much is being gained from national businesses.
In the course of a year, "most" complaints were about local news and weather coverage. Without knowing exactly how many complaints were filed and how many were concerned with the local news and weather, we can not properly interpret this information. Three out of five complaints could be considered "most," but in the course of a year, five complaints is not many at all. Knowing the percentage of complaints compared to viewers would also be helpful in evaluating this argument. If there are 10,000 and only thirty actually complained, and twenty of those were about the local news and weather, "most" complaints are about this topics, but they do not represent the opinion of all viewers.
How the complainers themselves represent the viewers is another piece of evience to consider. The older people get, the more stubburn people are to change. For example, when smart phones started to emerge, my grandma refused to give up her older flip phone for an iPhone because she had just started to understand the older phone and thought the newer phone was too much change, even if it would have made her life a little easier. So, if the complaints were mainly from an older audience, the concern may just be coming from a reluctance to accept the change, rather than a distain for it.
Older audiences like to stick to their roots, including the local businesses they will regularly visit rather than nationally owned, chain-type stores. In looking at the lost reveue from the local businesses cancelling contracts, we must also look at the number of new contracts from bigger brands. If two small businesses cancelled their $100 contracts which were made with a deal because they are local, two new spots are open for a bigger and more well-off company to purchase their spot for more money. Now those spots could be making $200 each rather than $200 total from the local businesses.
Statistics are best understood when all information is present. When any piece of evidence is missing, the numbers can be misleading and lead to mistakes. If the complaints were actually a smaller number than "most" makes them seem, the complainers do not repesent the majority of the audience well, and bigger companies are able to buy the advertising contracts at a higher pirce, there is definitely no need to cancel the late-night news program.
Grammar and spelling errors:
Line 1, column 584, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...al businesses does not mean the program isnt succeeding. In order to know that, we m...
^^^^
Line 3, column 321, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , &apos
...omplaints could be considered 'most,' but in the course of a year, five comp...
^^^^^^
Line 3, column 656, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
..., 'most' complaints are about this topics, but they do not represent the o...
^^^^
Line 5, column 391, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had made'?
Suggestion: had made
...r phone was too much change, even if it would have made her life a little easier. So, if the co...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, however, if, look, may, so, well, as to, for example, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2668.0 2260.96107784 118% => OK
No of words: 535.0 441.139720559 121% => OK
Chars per words: 4.98691588785 5.12650576532 97% => OK
Fourth root words length: 4.80937282943 4.56307096286 105% => OK
Word Length SD: 2.80247946817 2.78398813304 101% => OK
Unique words: 252.0 204.123752495 123% => OK
Unique words percentage: 0.471028037383 0.468620217663 101% => OK
syllable_count: 809.1 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 64.8869590929 57.8364921388 112% => OK
Chars per sentence: 127.047619048 119.503703932 106% => OK
Words per sentence: 25.4761904762 23.324526521 109% => OK
Discourse Markers: 4.2380952381 5.70786347227 74% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233788945558 0.218282227539 107% => OK
Sentence topic coherence: 0.0692084573466 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.088203093716 0.0701772020484 126% => OK
Paragraph topic coherence: 0.125708347226 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0681949706419 0.0628817314937 108% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.