The recommendation from the Board of Directors of Monarch Books to open a café in their store to increase its customer base, contains many unwarranted assumptions and thus, the recommenders must answer a few questions to substantiate the recommendation that it will lead to the predicted results.
First question that needs to be answered is that what is the relation between opening of a café and the attraction of customers to buy books? There is a possibility that customers might come only to relax and eat at the café and not necessarily buy books. Thus, there must be a direct relation between the opening of a café and attraction of customers in the book store so that it can lead to an increase in sales elsewise the assumption is unwarranted.
Second question that needs to be answered is why should only the children’s book section and no other section be discontinued to make space for the café? Although the author states that recent national census has indicated a significant decline in the percentage of the population under age ten, but it however, does not imply that the proportion of readers aged under ten located near the book store have decreased significantly. It is also possible that the children section might be one of the most popular sections of the book store and discontinuing it could lead to significant drop in customers. Discontinuing a less popular section to make space for the store will be a better alternative. Thus, the percentage of the population under age ten in store’s locality and the popularity of different sections across the store should be taken into account before deciding which section to be discontinued.
Lastly, the question that needs to be answered is that how can the Monarch Store compete better than the Regal Store by opening a café? It should be known whether the Regal Store was earlier located somewhere else and what is the size of their customer base? It’s possible that since the Regal Store has opened recently, its customer base would be small, and thus opening a café for it to increase its popularity sounds logical but for the Monarch Store on the other hand, since it has been in business at the same location for more than twenty years and already has a large customer base, opening a café would not lead to significant change in its customer base rather only increase its expenses.
Therefore, all factors like relation of café with increase in book sales, popularity of different sections across the book store, proportion of readers in different age groups and detailed comparison of sales with Regal Store rather than looking at absolute indicators must be considered by the Board of Directors of Monarch Books and the aforementioned questions should be answered to substantiate the recommendation made by them. Unless these questions are answered, the argument does not sound logical and falls apart.
Essay evaluation report
Sentence: The recommendation from the Board of Directors of Monarch Books to open a caf? in their store to increase its customer base, contains many unwarranted assumptions and thus, the recommenders must answer a few questions to substantiate the recommendation that it will lead to the predicted results.
Error: recommenders Suggestion: No alternate word
Sentence: Thus, there must be a direct relation between the opening of a caf? and attraction of customers in the book store so that it can lead to an increase in sales elsewise the assumption is unwarranted.
Error: elsewise Suggestion: No alternate word
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argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 14 15
No. of Words: 485 350
No. of Characters: 2365 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.693 4.7
Average Word Length: 4.876 4.6
Word Length SD: 2.761 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.643 21.0
Sentence Length SD: 17.879 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.648 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, however, if, lastly, look, second, so, therefore, thus, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2434.0 2260.96107784 108% => OK
No of words: 485.0 441.139720559 110% => OK
Chars per words: 5.01855670103 5.12650576532 98% => OK
Fourth root words length: 4.69283662038 4.56307096286 103% => OK
Word Length SD: 2.84909063773 2.78398813304 102% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.412371134021 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 764.1 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 112.022706335 57.8364921388 194% => OK
Chars per sentence: 173.857142857 119.503703932 145% => OK
Words per sentence: 34.6428571429 23.324526521 149% => OK
Discourse Markers: 6.5 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.36574583596 0.218282227539 168% => OK
Sentence topic coherence: 0.127657714421 0.0743258471296 172% => OK
Sentence topic coherence SD: 0.114700615745 0.0701772020484 163% => OK
Paragraph topic coherence: 0.230457561079 0.128457276422 179% => OK
Paragraph topic coherence SD: 0.121849964671 0.0628817314937 194% => OK
Essay readability:
automated_readability_index: 19.5 14.3799401198 136% => OK
flesch_reading_ease: 36.97 48.3550499002 76% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.6 12.197005988 136% => OK
coleman_liau_index: 12.43 12.5979740519 99% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.