trust

2.3 Trust
Trust, means making sure the site is reliable. Factors such as shopping process and debate card information security, privacy of profiles information and details of shopping are among these factors. Besides, the customer needs to make sure that he would receive the product after payment, so the options for the methods for paying at place and postal payment would be helpful in crating this trust. Facing complexity and uncertainty in today's e-commerce transactions, consumers follow some cognitive paths in order to minimize them (Selim Aren et al., 2013). On the contrary, they may not want to buy from a more risky store (Jarvenpaa et al., 2000).
H7: Trust has a positive effect on repurchase intention at the same e-shop
According to the proposed hypothesis, a conceptual model is designed:

Fig 1. Theoretical Model

3. Methodology
3.1. Research Goal

Colorful websites, new emerging online stores are among the challenges for website store owners for maintaining their customers, which is what factors for Iranian customers are important in repurchasing from the same website. In this study, we try to review the effectiveness amount of social prestige and previous experience on the customer satisfaction factor and on the other hand, to review the usefulness and ease of use at using website for shopping on the shopping enjoyment factor. Finally, calculated the impact of enjoyment, satisfaction and trust to repurchasing intention.