The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants:
"This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared in the editorial section of a local newspaper Commuter use of the new subway train is exceeding the transit company s projections However commuter use of the shuttle buses that transport people to the subway stations is below the pr 100
- The following appeared in a memorandum from a regional supervisor of post office operations:"During a two-week study of postal operations, the Presto City post office handled about twice as many item 100
- The following appeared in a memorandum sent by a vice president of the Nadir Company to the company s human resources department Nadir does not need to adopt the costly family friendly programs that have been proposed such as part time work work at home a
- The following appeared as part of an article in a popular science magazine:"Scientists must typically work 60 to 80 hours a week if they hope to further their careers; consequently, good and affordab
- The following appeared as part of an article in the business section of a local newspaper:"Hippocrene Plumbing Supply recently opened a wholesale outlet in the location once occupied by the Cumquat C