The memo presented from the advertising director of the Super Screen Movie Production Company shares that due to an apparent increase and positive reviews yet decrease in attendance, more money should be allocated into their budget to advertise. The argument currently has a few missing pieces, which will be questioned further before deciding whether the recommendation is reasonable enough to be supported.
Firstly, where are the quantifiable figures of the given marketing report? It claims that fewer people have attended this company's movies than in years prior, yet does not give any measure as to what 'fewer' is, or what the attendance looked like in the others years that are being compared. Even if it was found that attendance was significantly lower, one might need to consider the other possible factors that could contribute to this, such as what theaters the movies are played at or the cast in said movies. It may very well be that the figures are correct but the movies are not available everywhere or have enough celebrity appeal.
Secondly, what is the basis of the positive reviews? Similar to the initial point, is there a report that can quantify how many people have left positive reviews? Just because there may have been a increase in positive reviews does not mean that there could not also have been an increase in negative reviews. Yet, perhaps mainly positive reviews were being left. In this case, positive reviews should have contributed to an uptick in the attendance of the movies, as reviews are often public or travel by word of mouth. If this did not happen, that may have been due to the fact that that only specific movies got more positive reviews than others, as the memo states.
Lastly, what does the advertising budget look like right now? It would make sense for an advertising director to advocate for an increase in their own budget, but there needs to be a direct comparision of what the budget currently is and how it is being used. After that point, those in the financial department should evaluate the proposal of allocating a greater share of its budget to advertising. This is assuming the proposal can justify an increase in specific advertising areas. If this increase were justified, one should still ask the question of how attendance was higher in all the prior years without any known increase in the advertising budget.
To conclude, as the recommendation stands right now, it is rife with holes and even if the above questions were answered, the argument would only be a little more stronger than it was at the start. Being given more evidence would, however, allow for the argument to be evaluated more effectively.
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Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 453 350
No. of Characters: 2179 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.613 4.7
Average Word Length: 4.81 4.6
Word Length SD: 2.516 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.842 21.0
Sentence Length SD: 10.514 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.574 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 84, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...of the given marketing report? It claims that fewer people have attended this com...
^^
Line 3, column 196, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...views? Just because there may have been a increase in positive reviews does not m...
^
Line 4, column 536, Rule ID: ASK_THE_QUESTION[1]
Message: Use simply 'ask' instead.
Suggestion: ask
...crease were justified, one should still ask the question of how attendance was higher in all the...
^^^^^^^^^^^^^^^^
Line 5, column 159, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'stronger' (without 'more') when you use the comparative.
Suggestion: stronger
...ed, the argument would only be a little more stronger than it was at the start. Being given m...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, look, may, second, secondly, so, still, well, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2230.0 2260.96107784 99% => OK
No of words: 453.0 441.139720559 103% => OK
Chars per words: 4.92273730684 5.12650576532 96% => OK
Fourth root words length: 4.61343653406 4.56307096286 101% => OK
Word Length SD: 2.57879354774 2.78398813304 93% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.487858719647 0.468620217663 104% => OK
syllable_count: 713.7 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.8417460838 57.8364921388 100% => OK
Chars per sentence: 117.368421053 119.503703932 98% => OK
Words per sentence: 23.8421052632 23.324526521 102% => OK
Discourse Markers: 5.68421052632 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.120545995685 0.218282227539 55% => OK
Sentence topic coherence: 0.0375618065268 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.0481751641304 0.0701772020484 69% => OK
Paragraph topic coherence: 0.0730735644696 0.128457276422 57% => OK
Paragraph topic coherence SD: 0.053871970128 0.0628817314937 86% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.