Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of Super Screen Movie Production Company claims that they should allocate a greater share of budget next year to market their movies to increase the viewership of their movies. He claims this because while the viewership of their production company reached a nadir last year, the "percentage" of positivie movie reviews increased. However, the argument made by him is completely flawed for the reasons delineated below.
First, the advertising director mentions that the percentage of positive movie reviews accrued. However, the percentage metric does not account for an increase in the absolute number. Since he mentioned that the viewership actually decreased, even if number of positive reviews remained constant compared to last to last year, the percentage will increase. In order for his reasoning to be more compelling, he should provide the statistical numbers of positive review rather than a ratio. He should also consider the reviews of critics who are responsible to adjudicate a movie to detect the movie quality made by this production company.
Second, even if we assume that movies are of good quality for a moment based on "percentage increase", it still doesn't tantamount to being the best movies available. There might be other production house movies available which people are preferrring more than these movies.
Morever, with the rise of digital age where Netflix, Amazon Prime Video and other such digital TVs are easily available to masses, people might not actually be traditionally going to cinema halls to attend the movies. In this case, the production company should focus on changing their distributors to be in sync with the public demands.
Hence, this argument is full of loopholes and information gaps that need to be addressed before drawing out a conclusion. The advertising director needs to carefully circumspect the situation by doing more research and gathering more facts and evidences on the quality of movies and the reason why viewrship to arrive at a lucrative solution.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 6 2
No. of Sentences: 14 15
No. of Words: 325 350
No. of Characters: 1683 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.246 4.7
Average Word Length: 5.178 4.6
Word Length SD: 2.681 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.214 21.0
Sentence Length SD: 7.428 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.626 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 306, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'to last'.
Suggestion: to last
...tive reviews remained constant compared to last to last year, the percentage will increase. In ...
^^^^^^^^^^^^^^^
Line 5, column 123, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...pos;percentage increase', it still doesnt tantamount to being the best movies ava...
^^^^^^
Transition Words or Phrases used:
actually, also, but, first, hence, however, if, second, so, still, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1751.0 2260.96107784 77% => OK
No of words: 324.0 441.139720559 73% => More content wanted.
Chars per words: 5.40432098765 5.12650576532 105% => OK
Fourth root words length: 4.24264068712 4.56307096286 93% => OK
Word Length SD: 2.97010937299 2.78398813304 107% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.549382716049 0.468620217663 117% => OK
syllable_count: 549.9 705.55239521 78% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 44.6437714192 57.8364921388 77% => OK
Chars per sentence: 125.071428571 119.503703932 105% => OK
Words per sentence: 23.1428571429 23.324526521 99% => OK
Discourse Markers: 5.14285714286 5.70786347227 90% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183085048213 0.218282227539 84% => OK
Sentence topic coherence: 0.0663452514988 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.065853557939 0.0701772020484 94% => OK
Paragraph topic coherence: 0.101668654563 0.128457276422 79% => OK
Paragraph topic coherence SD: 0.0611934824002 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.34 12.5979740519 114% => OK
dale_chall_readability_score: 9.02 8.32208582834 108% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.