The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
This memo from the advertising director of the Super Screen Movie Production Company concludes that the reduction in the number of viewers of the movie produced by Super Screen is due to less advertising of the movies, and thus, they should spare more money for advertising from next year. The arguments presented by the advertising director to support this suggestion are questionable.
He begins with the statement that a lesser number of people watched their movies in the past year than in any year. The reason behind this decrement is not brought into the discussion, and perhaps finding out 'why the views of their movies have decreased?' would influence the reliability of his recommendation.
While stating that the viewership has gone down, he mentions that the percentage of good reviews has increased. If the proportion of positive reviews is increasing despite the lesser number of people watching their movies, it is very much possible that people have become familiar with the deteriorating quality of their movies and stopped attending their movies. The fall in the number is viewers are the ones who contributed to bad reviews earlier.
He also assumes that there is a lack of awareness of the movie without any reasonable argument that supports this hypothesis. Thus, the given information cannot be interpreted to mean that increasing the advertisements would bring more people to watch the movies produced by Super Screen.
It can be concluded that the writer has failed to make a convincing point due to the lack of analysis and proper reasoning.
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| 2023-08-29 | Eurus Psycho Version | 55 | view |
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- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition Write a response in which you discuss the extent to which you agree or disagree wi 33
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 1 2
No. of Sentences: 10 15
No. of Words: 256 350
No. of Characters: 1288 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4 4.7
Average Word Length: 5.031 4.6
Word Length SD: 2.74 2.4
No. of Words greater than 5 chars: 95 100
No. of Words greater than 6 chars: 66 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.6 21.0
Sentence Length SD: 10.471 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.372 0.35
Sentence-Para Coherence: 0.701 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 256, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Would
...e views of their movies have decreased? would influence the reliability of his recomm...
^^^^^
Transition Words or Phrases used:
also, but, if, so, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1321.0 2260.96107784 58% => More number of characters wanted.
No of words: 256.0 441.139720559 58% => More content wanted.
Chars per words: 5.16015625 5.12650576532 101% => OK
Fourth root words length: 4.0 4.56307096286 88% => OK
Word Length SD: 2.8052396523 2.78398813304 101% => OK
Unique words: 138.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.5390625 0.468620217663 115% => OK
syllable_count: 399.6 705.55239521 57% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 66.8980969229 57.8364921388 116% => OK
Chars per sentence: 120.090909091 119.503703932 100% => OK
Words per sentence: 23.2727272727 23.324526521 100% => OK
Discourse Markers: 2.72727272727 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312329872554 0.218282227539 143% => OK
Sentence topic coherence: 0.0956026370604 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.127831573402 0.0701772020484 182% => OK
Paragraph topic coherence: 0.154907686169 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.138937999981 0.0628817314937 221% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 62.0 98.500998004 63% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.