Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury's circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy odvertising space in the paper.
The argument claims that, the decrease in the circulation of the weekly newspaper, The Mercury is because of the introduction of the lower priced newspaper, the Bugle for the past five years.The conclusion of the argument relies on the premise that by reducing the price of the Mercury below that of the Bugle will increase the readership and will also attract the advertisers.The conclusion of the argument relies on several assumptions for which there is no clear evidence . Hence the argument is unconvincing and has several flaws.
On the outset, the argument readily assumes that the readership of The Bugle is more that of The Mercury and those 10,000 readers who no longer buy the Mercury now spend their money on The Bugle.There is no circulation data or other information which can strongly substantiate that Bugle’s readership is increasing with any correlation to The Mercury’s decrease.Without this information , we cannot tell anything about the lost readers of The mercury. They may have moved to another country in mass exodus due to employment or housing issues . They may have opted for the online version of news and sees no reason for the additional expense of a newspaper or may the circulation of both the papers is on a decline. If any of the above reasons is the cause , then lowering the price will decrease the Company’s revenues without increasing the circulation.
The argument also leaves many other unanswered questions. Even if the price is a factor , the argument assumes the content of both the papers is identical. If The Bugle is a daily newspaper, it may be the readers prefer more current and updated news than the weekly version of The Mercury. It may be that the Bugle covers more impactful and engaging news and is staffed with more experienced journalists who provides more in depth reporting of the issues which has direct link with the reader, while the Mercury is filled with several unimportant issues or is specific to any particular area . In that case , decreasing the price won’t increase the circulation of The Mercury.
Finally , the argument claims without any reason that lowering the price of the paper will increase the circulation which in turn will attract more advertisers. If the advertisers are motivated with other factors then the potential for the increased circulation will not result in additional advertisement sales . Further , the argument has not compared the advertising rates of both the newspaper . Perhaps, The Bugle’s advertising rates are much lower than those of The mercury. Or, perhaps the global rate of Newspaper advertising is on the declining as the advertisers prefer other media marketing such as internet or email marketing .
Because the argument makes several unwarranted assumptions , it remains unsubstantiated and open to debate.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-08-01 | Dipanwita@1234 | 70 | view |
| 2020-08-04 | gagan.tipparaju | 65 | view |
- Since a competing lower priced newspaper The Bugle was started five years ago The Mercury s circulation has declined by 10 000 readers The best way to get more people to read The Mercury is to reduce its price below that of The Bugle at least until circul
- he following appeared in the promotional literature for Cerberus dog food Obesity is a great problem among pet dogs just as it is among their human owners Obesity in humans is typically caused by consuming more calories than the body needs For humans a pr
- Since a competing lower priced newspaper The Bugle was started five years ago The Mercury s circulation has declined by 10 000 readers The best way to get more people to read The Mercury is to reduce its price below that of The Bugle at least until circul 70
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 8 2
No. of Sentences: 17 15
No. of Words: 462 350
No. of Characters: 2311 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.636 4.7
Average Word Length: 5.002 4.6
Word Length SD: 2.74 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.176 21.0
Sentence Length SD: 20.734 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 65, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., the decrease in the circulation of the weekly newspaper, The Mercury is becaus...
^^
Line 1, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...on of the weekly newspaper, The Mercury is because of the introduction of the lo...
^^
Line 1, column 194, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...aper, the Bugle for the past five years.The conclusion of the argument relies on th...
^^^
Line 1, column 380, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...p and will also attract the advertisers.The conclusion of the argument relies on se...
^^^
Line 1, column 380, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...p and will also attract the advertisers.The conclusion of the argument relies on se...
^^^
Line 1, column 477, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ons for which there is no clear evidence . Hence the argument is unconvincing and ...
^^
Line 1, column 480, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... for which there is no clear evidence . Hence the argument is unconvincing and has se...
^^^^^
Line 3, column 196, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...cury now spend their money on The Bugle.There is no circulation data or other informa...
^^^^^
Line 3, column 363, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Without
...y correlation to The Mercury’s decrease.Without this information , we cannot tell anyth...
^^^^^^^
Line 3, column 387, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...cury’s decrease.Without this information , we cannot tell anything about the lost ...
^^
Line 3, column 542, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...odus due to employment or housing issues . They may have opted for the online vers...
^^
Line 3, column 756, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...If any of the above reasons is the cause , then lowering the price will decrease ...
^^
Line 3, column 787, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the cause , then lowering the price will decrease the Company’s revenues without ...
^^
Line 5, column 88, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...questions. Even if the price is a factor , the argument assumes the content of bot...
^^
Line 5, column 337, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... be that the Bugle covers more impactful and engaging news and is staffed with mo...
^^
Line 5, column 456, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es more in depth reporting of the issues which has direct link with the reader, w...
^^
Line 5, column 594, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...es or is specific to any particular area . In that case , decreasing the price won...
^^
Line 5, column 609, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ic to any particular area . In that case , decreasing the price won’t increase the...
^^
Line 8, column 8, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...circulation of The Mercury. Finally , the argument claims without any reason ...
^^
Line 8, column 199, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s. If the advertisers are motivated with other factors then the potential for the...
^^
Line 8, column 241, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...other factors then the potential for the increased circulation will not result in...
^^
Line 8, column 314, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...result in additional advertisement sales . Further , the argument has not compared...
^^
Line 8, column 324, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...additional advertisement sales . Further , the argument has not compared the adver...
^^
Line 8, column 400, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... advertising rates of both the newspaper . Perhaps, The Bugle’s advertising rates ...
^^
Line 8, column 536, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the global rate of Newspaper advertising is on the declining as the advertisers p...
^^
Line 8, column 641, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ting such as internet or email marketing . Because the argument makes several u...
^^
Line 10, column 59, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...nt makes several unwarranted assumptions , it remains unsubstantiated and open to ...
^^
Transition Words or Phrases used:
also, finally, hence, if, may, so, then, while, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2374.0 2260.96107784 105% => OK
No of words: 457.0 441.139720559 104% => OK
Chars per words: 5.19474835886 5.12650576532 101% => OK
Fourth root words length: 4.62358717085 4.56307096286 101% => OK
Word Length SD: 2.93944082413 2.78398813304 106% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.428884026258 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 747.9 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 123.684580415 57.8364921388 214% => The lengths of sentences changed so frequently.
Chars per sentence: 139.647058824 119.503703932 117% => OK
Words per sentence: 26.8823529412 23.324526521 115% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 27.0 5.25449101796 514% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.24784071926 0.218282227539 114% => OK
Sentence topic coherence: 0.0719037104271 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0631205043756 0.0701772020484 90% => OK
Paragraph topic coherence: 0.131965482846 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.0712076383925 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.