The editor of a local newspaper sent the following memo to the managing editor of the paper:
“Three years ago when we surveyed our subscribers, they complained about the quality of the reporting and writing in the paper. Since that time, we have made a concerted effort to hire older, more experienced journalists. According to our most recent survey, these changes have made a vast improvement. Not only has our subscriber base grown by 13%, but they also rated us higher on both reporting and writing. Therefore, it is evident that to continue to increase our readership, we should hire the most experienced journalists we can find, and gradually fire our younger, less experienced reporters."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
There are many moving parts to a newspaper. Journalists, though a vital part of a publication cannot solely be credited with its success, failure, subscriber satisfaction or size. A newspaper is part of a larger ecosystem of different arenas- editorial, sales and marketing, distribution amongst other parts.
To make this recommendation one would need to know by what means did the subscriber base grow. Was it any of or a combination of other departments of the paper that contributed to this rise? A concerted effort by the sales team could generate more subscribers.
As to the issue of rating the quality of the reporting and writing an editorial shift could easily influence such a result. Was there a change the kinds of stories, topics, issues covered since the increase? If so this cannot be credited to the hiring of veteran newspeople.
Another method to increase readership could be optimizing and or expanding its distribution networks. Is the publication available to as many potential readers as possible? Could they build partnerships with other entities to widen its distribution reach?
In sum to properly evaluate the recommendation of the managing editor would require to examine how the subscriber base grew, the editorial influence on the quality of reporting, and explore other ways to maximize distribution. From these question one cannot conclude firing younger reporter will lead to better quality or higher sales.
- The editor of a local newspaper sent the following memo to the managing editor of the paper:“Three years ago when we surveyed our subscribers, they complained about the quality of the reporting and writing in the paper. Since that time, we have made a c 33
- The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser.“We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz, including tel 62
Grammar and spelling errors:
Line 1, column 148, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y be credited with its success, failure, subscriber satisfaction or size. A news...
^^
Line 1, column 312, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eting, distribution amongst other parts. To make this recommendation one would ne...
^^^^^
Line 5, column 125, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t could easily influence such a result. Was there a change the kinds of stories...
^^
Line 5, column 158, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...esult. Was there a change the kinds of stories, topics, issues covered since th...
^^
Line 5, column 212, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ics, issues covered since the increase? If so this cannot be credited to the hirin...
^^
Line 5, column 278, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ted to the hiring of veteran newspeople. Another method to increase readership co...
^^^^^
Line 9, column 85, Rule ID: ALLOW_TO[1]
Message: Did you mean 'examining'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: examining
...on of the managing editor would require to examine how the subscriber base grew, the edito...
^^^^^^^^^^
Transition Words or Phrases used:
but, if, so, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 1.0 13.6137724551 7% => More relative clauses wanted.
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1247.0 2260.96107784 55% => More number of characters wanted.
No of words: 231.0 441.139720559 52% => More content wanted.
Chars per words: 5.39826839827 5.12650576532 105% => OK
Fourth root words length: 3.89854898053 4.56307096286 85% => OK
Word Length SD: 3.10773067008 2.78398813304 112% => OK
Unique words: 146.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.632034632035 0.468620217663 135% => OK
syllable_count: 388.8 705.55239521 55% => syllable counts are too short.
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => OK
Sentence length: 19.0 22.8473053892 83% => OK
Sentence length SD: 57.8710251815 57.8364921388 100% => OK
Chars per sentence: 103.916666667 119.503703932 87% => OK
Words per sentence: 19.25 23.324526521 83% => OK
Discourse Markers: 1.5 5.70786347227 26% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.090667020134 0.218282227539 42% => OK
Sentence topic coherence: 0.0301948033646 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0278700531231 0.0701772020484 40% => Sentences are similar to each other.
Paragraph topic coherence: 0.045625785153 0.128457276422 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0289908657056 0.0628817314937 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.04 12.5979740519 111% => OK
dale_chall_readability_score: 9.43 8.32208582834 113% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => Linsear_write_formula is low.
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => The average readability is low. Need to improve the language.
What are above readability scores?
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Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.