The abovementioned argument says that the store should discontinue stocking of varieties of imported cheese and focus on domestic cheese, based on the sales record of one store and report of a survey conducted by a magazine. However, this argument is based on multiple stated as well as unstated assumptions, which are prone to be unwarranted. As a result, the argument is vulnerable to fallacy.
First assumption is that if all domestic cheeses fall in five best selling cheeses, total quantity of domestic cheese sold is more than total quantity of imported cheese sold in the year. There can be plethora of varieties of imported cheese and only a few varieties of domestic cheese. Hence, total quantity of cheese sold maybe more for imported cheese compared to domestic.
Further, the argument considers the newly opened store as respresentative of whole market chain owned by the company. Consumer preference cannot be generalized in this way. There can be multiple factors responsible for the consumer behavior regarding cheese purchase. It is possible that the consumers does not know about availability of imported cheese in the specified shop. It is also possible that consumers of that locality have rumors regarding imported cheese and have bought domestic cheese.
Third assumption on the argument is that the preference of its subscribers as mentioned certain newspaper can not always represent preference of general costumer regarding cheese purchase. In this case, few people highly preferential to one type of cheese may have voted and not the general public. Small population of these people can change the results of poll overnight overshadowing large population of inactive non preferential buys who may be interesting in purchase of imported cheese. Further, certain domestic cheese producer may have altered the result either by motivating its staff, dealers, retailers and consumers to vote or by paying large amount of money to the newspaper.
These assumptions, when prove unwarranted, will make new policy obsolete. Consumers who are preferential to imported cheese will start purchasing from other store chains, and eventually decrease total sale of store chain.
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e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 17 15
No. of Words: 343 350
No. of Characters: 1810 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 5.277 4.6
Word Length SD: 2.805 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.176 21.0
Sentence Length SD: 8.248 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.354 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 284, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...pe of cheese may have voted and not the general public. Small population of these people can c...
^^^^^^^^^^^^^^
Line 4, column 450, Rule ID: BE_INTEREST_IN[1]
Message: Did you mean 'interested'?
Suggestion: interested
...active non preferential buys who may be interesting in purchase of imported cheese. Further...
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, hence, however, if, may, regarding, so, third, well, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1849.0 2260.96107784 82% => OK
No of words: 343.0 441.139720559 78% => More content wanted.
Chars per words: 5.39067055394 5.12650576532 105% => OK
Fourth root words length: 4.30351707066 4.56307096286 94% => OK
Word Length SD: 2.87124798179 2.78398813304 103% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.504373177843 0.468620217663 108% => OK
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 51.1009584888 57.8364921388 88% => OK
Chars per sentence: 108.764705882 119.503703932 91% => OK
Words per sentence: 20.1764705882 23.324526521 87% => OK
Discourse Markers: 5.23529411765 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291849557342 0.218282227539 134% => OK
Sentence topic coherence: 0.0909699078027 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0739200712703 0.0701772020484 105% => OK
Paragraph topic coherence: 0.160247248251 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0563884666091 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.98 12.5979740519 111% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.