The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of the WWAC radio station states that they have decided to change from its current rock-music format to reduce decline in listener numbers. Owners of the radio station have decided to change to a news or talk format as local sales of recorded music suggests limited interest in music. There must be proper evidence to support the argument.
Firstly, before concluding that they must change from the current music format of the radio station they have to show the evidence that they have checked all the possible reasons for the decline in listener numbers. They have to conduct surveys to know if the people in that area don't have interest in rock-music format. The survey should consider the interests of the people and should know if the people listen to other radio stations. If they conduct a proper survey which observes that people listen to other radio stations and people avoid listening to WWAC radio because of its current rock-music format, then it could offer support to the argument.
Secondly, before switching to music format tailored to the tastes of new residents, they should consider few things. The first thing is they should know if new residents are aware of WWAC. The second thing is they should know whether the news residents are interested in listening music from radio.
Thirdly, the manager states that they should change to a news and talk format because of continuing decline in local sales of recorded music. They have to consider the reasons of decline in local sales. Most people in that area may not be interested in listening to a radio and maybe interested in listening music from other sources. If this is the case, then switching to a news and talk format will be no of use. If most people in that area are interested in news and talk format from any radio station, then it offers support to the argument.
Before concluding that they must change from its current rock-music format or change to a news and talk format they should show proper evidence. The manager should survey if the people in that area are avoiding WWAC because of its current rock-music format or because of other reasons. The above evidences can help in evaluating the argument.
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Comments
e-rater score report
Sentence: They have to conduct surveys to know if the people in that area don't have interest in rock-music format.
Description: The word don is not usually used as a noun, singular, common
Suggestion: Refer to don
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 3 2
No. of Sentences: 18 15
No. of Words: 379 350
No. of Characters: 1793 1500
No. of Different Words: 118 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 4.731 4.6
Word Length SD: 2.249 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.056 21.0
Sentence Length SD: 7.442 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.41 0.35
Sentence-Para Coherence: 0.609 0.50
Sentence-Sentence Coherence: 0.174 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 281, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...veys to know if the people in that area dont have interest in rock-music format. The...
^^^^
Line 7, column 405, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...ching to a news and talk format will be no of use. If most people in that area are...
^^
Transition Words or Phrases used:
first, firstly, if, may, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1834.0 2260.96107784 81% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 4.85185185185 5.12650576532 95% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.3072726715 2.78398813304 83% => OK
Unique words: 123.0 204.123752495 60% => More unique words wanted.
Unique words percentage: 0.325396825397 0.468620217663 69% => More unique words wanted or less content wanted.
syllable_count: 567.9 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 45.9661711358 57.8364921388 79% => OK
Chars per sentence: 101.888888889 119.503703932 85% => OK
Words per sentence: 21.0 23.324526521 90% => OK
Discourse Markers: 3.72222222222 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.360466189175 0.218282227539 165% => OK
Sentence topic coherence: 0.147110412509 0.0743258471296 198% => OK
Sentence topic coherence SD: 0.122318669265 0.0701772020484 174% => OK
Paragraph topic coherence: 0.266455674762 0.128457276422 207% => OK
Paragraph topic coherence SD: 0.118308095624 0.0628817314937 188% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.1 8.32208582834 85% => OK
difficult_words: 58.0 98.500998004 59% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.